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Principal Marketing Analyst

Harnham - Data & Analytics Recruitment
Job LocationBirmingham
EducationNot Mentioned
Salary£70,000 - £80,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

PRINCIPAL MARKETING ANALYST£70,000-80,000 + BENEFITSREMOTE 1STWork within this well known highly successfull brand within their marketing analytics function. Be technical and lead across how to better marketing and the capabilities of this brand!THE COMPANYThis leading online marketplace are looking for two Principal Marketing Analysts to deliver actionable and meaningful insights across a range of channels. This company has a vast amount of data to work through and in this role, you will be working closelywith talented individuals to deliver essential insight that will allow the company to continue growing!THE ROLEAs a Principal Marketing Analyst, you can expect to be doing the following:

  • Identification of opportunities to increase revenue through channel optimisation across SEO, Push, Paid Media, CRM, and more
  • Analysis and interpretation of testing results and optimisation experiments (incl. a/b testing) in a statistical and scientific manner using SQL and Python (or R)
  • Analysis of marketing communications for the purpose of generating insights and testable hypotheses
  • Defining segmentations
  • Tracking and improvisation of marketing measurement across LTV, Acquisition, Churn and more
  • Visualisation of data using tools such as Tableau
  • One role will also have a slight focus on MMM and media measurement
YOUR SKILLS AND EXPERIENCEThe successful Principal Marketing Analyst will have the following skills and experience:
  • Full proficiency using SQL/Python
  • Experience with large-scale A/B testing and familiar frameworks
  • Experience with measurement and LTV, Churn, Acquisition
  • Experience using Tableau or Similar
  • Strong Marketing analytics experience across a range of channels
  • Must be happy in an IC role with lots of ownership and opportunity for commercial impact/value-add
THE BENEFITSThe successful Principal Marketing Analyst will receive a salary between £70,000 and £80,000 as well as a comprehensive benefits package.HOW TO APPLY Please register your interest by sending your CV to Gerard Matthews via the apply link on this page.

APPLY NOW

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