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PR Manager

Job LocationBirmingham
EducationNot Mentioned
Salary30,000 - 35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

PR MANAGERThe Company:Our client is an award-winning female health startup with a mission to create science-backed, natural solutions for women everywhere. We aim to lead conversations around female health, starting with taboo topics by creating products which enable us to highlightthe everyday struggles associated with them. Our client is challenging everything - including the studies which underly existing treatments. That way, they can create solutions which are fit for purpose, and empower women to take back control of their health through unbiased education.Established for just over 3 years & already stocked in major national retailers such as Superdrug and Boots, they are looking to consolidate this success with additional product lines, cementing their place as a thought-leader in the space, while also expandinginternationally. The Candidate They are looking for a PR Manager with a proven track record in securing PR coverage at a national level. While a journalistic background is not required, youll understand what makes journalists and publications tick. Youll also have a passion for femalehealth, asking the right questions to gain insights worthy of news coverage. Youll also have a drive to lead and shape the narrative within the female health space with the ultimate aim to help people.This also means youre the kind of person who is constantly scanning the environment to understand the zeitgeist and able to showcase BeYou as a thought-leader in the female health space - one where gender is often a charged topic. The Role - PR Manager / Partnerships & Collabs

  • Identify and outreach to journalists; building a comprehensive press list
  • Maintain relationships with journalists at scale positioning BeYou as the first point of call for all female-health related articles and problem-solving products
  • Digital press coverage across our range of products, as well as the BeYou brand, its campaigns, and initiatives
  • Work to promote our team of female health experts through proactive outreach and reactive (journalist requests) strategies
  • Write and divulge press releases
  • Create partnerships and collabs with high value affiliates
  • Work with our in-house team and data resources to create news-worthy research pieces ranging from the zeitgeist to female health
  • Manage international press coverage as well as relationships with PR agencies in international territories
Essential Skills
  • Great storyteller
  • Experience working with, or for, a B2C brand
  • Strong media relations experience across national, regional, and digital titles
  • Understanding of the zeitgeist (Culture of the Era)
  • Extremely organised - comfortable building and maintain journalist relationships at scale
  • Commercial and entrepreneurial acumen to identify and forge partnerships and collaborations which drive revenue

Keyskills :
JournalismMarketing CampaignsBrand Ambassadors

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