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Marketing Officer

Michael Page Digital
Job LocationBirmingham
EducationNot Mentioned
Salary£35,000 - £38,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract , full-time

Job Description

Working under the direction of the College Marketing Manager, the post holder will be actively involved in the planning, coordination and delivery of marketing and communications activity to support the recruitment of students. This will involve marketingto a range of audiences and working with a range of stakeholders.Client DetailsHigher EducationDescription

  • Work with College Marketing Manager and other key stakeholders to develop and implement a marketing and recruitment strategy each year, identifying priority programmes and markets.
  • Implement targeted digital and offline marketing plans, both home and internationally, with particular emphasis on digital marketing. This will include monitoring and evaluating existing marketing plans and ongoing development to fit changing business needs.
  • Operate as lead contact for the Universitys customer relationship management (CRM) system, delivering in house training and development and engaging with groups that support the CRMs operation.
  • Implement a conversion strategy, incorporating CRM, events (on and offline), telephone campaigns and other tactics.
  • Support the running of Open Days.
  • Work with colleagues to continually improve the visitor experience at both applicant visit days and open days.
  • Responsibility for the delivery of marketing collateral (writing and editing copy, commissioning and gathering images) including content for the Universitys website, School/programme literature, and exhibition materials.
  • Continual close working with academic colleagues to ensure all marketing material is well informed and also meets the needs of the academics and their programmes.
  • Undertake market research and evaluation including competitor analysis and market scanning to help identify new opportunities for the College (including new programmes and new markets).
Profile
  • Experience and track record of delivery in a wide range of marketing specialisms, online and offline.
  • Demonstrable experience of using a Customer Relationship Management system
  • A proven, high standard of written and oral communication and confidence of dealing with projects at all levels
Job OfferFixed Term Contract until September 2024Potential to go permanentHybrid working - 3 days on campus, 2 days working remotely.Salary up to £38,000paBirmingham based

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