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Marketing Campaign Architect

Advanced
Job LocationBirmingham
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Job SummaryPlay a leading role in the creation, management, quality and performance of all marketing campaigns through the use or marketing technology. You will be required to analyse, segmentation and report on campaigns.Working closely with the field marketing team to ensure that requirements of campaigns are effectively coordinated across the Advanced organisation with the aim of improving campaign performance and marketing effectiveness and to aid the achievement of agreed revenue targets.Main Responsibilities

  • Build campaign programs using Marketo and Salesforce and establish standardisation of data collection and updates through use of these programs
  • Work with multiple stakeholders across the marketing function and provide best practice feedback and documentation
  • Implementation of new marketing technologies and processes
  • To be the central focus for field marketing campaign requirements and reporting
  • Create Automation Brief - Describe requirement of automation element of campaigns. Objectives, timings, period costs, key team members to receive alerts, review requirements.
  • Define Campaign Types - Type of automation campaigns to be used defined and designed.
  • Using Marketo and EpiServer to build landing pages designed to capture and manage new leads and existing customers on their marketing journey
  • To improve effectiveness and ROI of campaigns for customers and prospects
    • Skills
  • Experience or interest in marketing technology (Marketo, Salesforce)
  • Ability to problem solve and think differently
  • Strong interpersonal skills
  • Strong analytical skills
  • Advanced Microsoft Excel skills
  • Good organisation and admin skills

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