Marketing Campaign Architect

Job Description

Role Introduction Play a leading role in the creation, management, quality and performance of all marketing campaigns through the use or marketing technology. You will be required to analyse, segmentation and report on campaigns.Working closely with the automation manager and field marketing team to ensure that requirements of campaigns are effectively coordinated across the Advanced organisation with the aim of improving campaign performance and marketing effectiveness and to aidthe achievement of agreed revenue targets. What You Will Do

• Build campaign programs using Marketo and Salesforce and establish standardisation of data collection and updates through use of these programs
• Support the M&A team with the implementation of new processes and technology into the Advanced lead lifecycle and technology stack
• Manage Marketo across all marketing teams (field, digital, business development) and the associated programs
• Play a key role in the marketing function to drive quality leads, feed the sales funnel and ensure appropriate follow-up and closed-loop reporting from colleagues in Sales.
• Build knowledge across the marketing team of good practice in marketing operations to drive both effectiveness and efficiency.
• Act as the subject expert on marketing automation (Marketo) best practice and work to upskill and coach marketing colleagues.
• Ensure optimum set-up, processes and practices are in place for Marketo and Salesforce to enable marketing to demonstrate and report contribution/ROI for campaigns and key activities

What You Will Have

• Entry level with aspirations to develop your career in marketing, specifically marketing automation.
• Understanding of commercial and business challenges
• Relationship management skills with internal stakeholders and customers
• Excellent communications skills with the ability to interface at all levels of management
• Willingness to learn, think analytically and work collaboratively in a growing marketing team
• Strong writing skills
• Analytical mindset
• Confident and enthusiastic showing a strong ability to learn and expand the role
• Ability to manage multiple tasks
• Commitment to excellence

What We Do For You Wellbeing focussedOur people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Generous Annual Leave25 days of annual leave, plus public holidays and the ability to buy additional days
• Summer Fridays Every Friday afternoon off throughout July and August 2022 (or equivalent time in the week)
• Employee Assistance Programme Free advice, support, and confidential counselling available 24/7 through Care First

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance Providing you with support and assistance when you need it most
• Life insurance- 4x times salary to help give you and your loved ones peace of mind

Personal Growth - Regardless of where you are at in your career, were committed to enabling your growth personally and professionally

• Development Programmes From Future Managers to Leadership Training, our development programmes help you get where you need to go
• 65% Internal Mobility Committed to the development & growth of our people with 65% of our experienced roles filled by our own people
• Profit Share Our Group-wide bonus scheme enables you to reap the rewards of your success

Recognition Highlighting and rewarding the great work our people do

• Top Achievers Club Our yearly VIP trip includes flights, transfers and accommodation to recognise excellence in our employeesread about what its like!
• Tiered Recognition BonusThere are many ways you can make an impact in the business, which are rewarded with one-off financial rewards like Spot Bonuses, Values Awards, Hero Awards
• Clear ReviewOur own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Differencewe provide opportunities to help our people make a difference to the causes they care about

• MatchIt!Fundraise for a cause close to your heart and Advanced will match part of the funding
• Volunteering TimeOur volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heavendonate the pennies from your pay check to help make a difference without lifting a finger

Who We Are We are one the UKs largest tech companies, and our products sit at the heart of some of the countrys best-known businesses. Weve grown phenomenally quickly with a £275m turnover and 2,800 employees supporting over 25,000 customers. We hire for potential. We want to make sure we have the best people for the job and provide genuinely equal opportunities for our people to thrive. Our recruitment process is designed with inclusion and equity at its core.Find out more about the next steps once youve applied here -how-we-hire