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Integrated Marketing Lead

Advanced
Job LocationBirmingham
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Reporting to the VP of Product & Field Marketing, the holder of this role will be responsible for the development, design and execution of go-to-market plans that directly contribute measurable qualified leads and sales pipeline to grow revenue performance of the Application Modernization business unit within Advanced. Responsibility includes business unit marketing activities, campaign/program planning and execution, marketing operations, reporting, and strategic analysis.Additionally, the position is responsible for providing direct feedback on the most appropriate vehicles to drive brand awareness, while maximizing business opportunity in our chosen markets.The key objective of this role is to manage the field marketing activities and campaign execution for the Application Modernisation market, working closely with peers, business development, and the sales team. This role places particular emphasis on campaign execution responsible for and working closely with the wider marketing team and interfacing with the Inside Sales Team.What you will be doing:

  • Manages field marketing activities and lead generation programs.
  • Responsible for leading the development, production and implementation of strategic field marketing programs that drive lead generation, positioning the Company and its products/services in high visibility with customers, partners, prospects and influencers.
  • Serves as liaison between the Marketing, Business Development & Sales functions and external suppliers.
  • In conjunction with Business Development, shares responsibility for the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns.
  • Wider contribution to the Application Modernization marketing team’s success.
    • What you will have/be good at
  • Deep understanding of field/integrated marketing best practices, including lead generation, marketing technology, social media, and PPC
  • Strong technical knowledge of software development and legacy systems (mainframe, VME, OpenVMS)
  • Proven experience as a marketing manager. Prior experience in field/integrated marketing is essential
  • Strong writing skills and campaign management experience
  • Highly creative, proactive and organised strategic thinker
    • What we do for you
  • Generous Annual Leave– 25 days, plus public holidays, with the ability to buy additional days
  • Employee Assistance Programme– Advice, support, and counselling 24/7
  • Life insurance- 4x times salary
  • Top Achievers Club– Our yearly VIP trip includes flights, transfers and accommodation to recognise excellence in our employees
  • 65% Internal Mobility –Committed to the development & growth of our people
  • Advanced Perks At Work– Exclusive employee discounts & benefits portal
  • Charity Fundraising– Proud to be a Patron of The Princes Trust; every employee is entitled to one day of volunteering each year
  • Pension Scheme- Up to 5% matched contribution
  • Income protection insurance
    • Who we areAdvanced are one of the UK’s largest and most successful software companies. Our products sit at the heart of some of the countrys best-known businesses, charities and public sector organisations, powering their key services and functions. Driven by the millions of people who interact with our products every day in hospitals, schools, transport providers, sports clubs and a wide range of instantly recognisable brands, in our 8-year history we’ve already grown phenomenally quickly with a £254m turnover and 2,300 staff serving over19,000 customers across the UK.

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