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Employer Brand Specialist

Job LocationBirmingham
EducationNot Mentioned
Salary40,000 - 45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Love creative thinking that drives company success Our Recruitment Marketing team plays a vital role in creating and distributing valuable, relevant, and consistent strategies and content to attract and retain the best talent for Atkins, ultimately, driving business productivity and success.Within this team, the Employer Brand Specialist is responsible for the planning, articulation, and execution of marketing activities in line with the Employer Brand and Employee Value Proposition to both external and internal marketing channels. Were lookingfor an experienced Employer Brand all-rounder, with lots of practical hands on experience in strategy delivery, campaign and content creation, and analytics. The role will be varied and include working across all areas of employer branding.Your purpose:

  • Execute and plan experienced hire and early careers attraction campaigns.
  • Manage our comprehensive content strategy, editorial and social media calendar as well as tools and assets to improve and elevate the employer brand and enable talent attraction.
  • Oversee and manage the careers website, social media, and digital channels - understanding the adaptions needed to content for each channel.
  • Media planning, buying and measurement for recruitment and careers marketing, working with the recruitment team to create ROI metrics and target outcomes, to inform future media strategies.
  • Utilize the CRM technology for employer brand and talent attraction, designing campaigns from lead to applicant, and devising sophisticated communications to support recruitment, brand and diversity.
  • Engage with copywriters and creative agencies where necessary, including for the production of video content and impactful candidate communications and campaigns.
  • Implement and manage our employee advocacy programme to support employer brand and recruitment marketing.
  • Devise and manage the marketing and attraction of our virtual events to support employer brand.
  • Drive employer brand consistency and tone of voice across content, digital and social media channels; working closely with the brand team to ensure best practice.
  • Analysis of data to understand the performance of our marketing across different platforms (website, ATS, Social, Digital and Search), and using this to inform ongoing growth and improvement.
What you can bring:
  • Experience managing complex, multi-channel brand marketing campaigns.
  • Strong marketing and communication skills, especially focused on employer brand and digital content marketing.
  • Digital enthusiast with experience in managing social platforms, mobile technology, and content channels.
  • Data driven approach with the ability to monitor channel effectiveness and continually improve ROI and optimize performance.
  • Excellent project management and organisational skills with the ability to effectively priorities workload.
  • A passion for employer branding and the impact it can have in shaping a diverse and inclusive organization.
  • Ability to lead other more junior colleagues in projects.
VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry,supporting planning and decision-making for organisations of all shapes and sizes.In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.

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