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Digital Media and Performance Manager

Michael Page Digital
Job LocationBirmingham
EducationNot Mentioned
Salary£60,000 - £65,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract , full-time

Job Description

This is a great opportunity for a Senior marketer with a substantial track record of running successful agency relationships and delivering ROI in omni-channel marketing environments.This is a 12 month FTC with flexibility on remote working and attractive benefits.Client DetailsRetailDescriptionThis is a great opportunity for a Senior marketer with a substantial track record of running successful agency relationships and delivering ROI in omni-channel marketing environments. As a subject matter expert, you as Digital Media & PerformanceManager will support the Head of Customer Marketing in driving the next step-change in digital performance marketing. Working with the strategic lead agency and internal brand, finance and commercial stakeholders this role is pivotal in identifying and deliveringROI growth for the business, powered by an optimised promotional strategy

  1. Reviewing current assumptions including budget allocations, media mix and internal structural support to deliver future strategic recommendations that will drive performance growth
  2. Being responsible for the management and effectiveness of paid performance-driving media planning and delivery.
  3. Working with our brand and finance teams to ensure that media investment achieves and exceeds (the defined) ROIs, including development of market leading promotional strategies deployed across the full marketing mix.
  4. Understanding synergies across media channels and recommend the right channel mix by brand/sector.
  5. Redefining our working practices, develop appropriate performance metrics and benchmarks and create relevant media business cases.
  6. Working closely with analysts, finance and external partners to continuously drive performance optimisation and oversee a test & learn programme.
  7. Providing cross functional leadership in campaign planning, execution and evaluation
Profile
  1. Senior marketing experience with substantial track record of running successful agency relationships and delivering ROI in omni-channel marketing environments.
  2. Strong functional marketing channel understanding (traditional ATL as well as cross channel performance marketing, partnership marketing, promotional offer management)
  3. Strong influencing skills, supported by superb analytical skill with very strong attention to detail
Job OfferUp to 65k paAttractive bens such as 33% discountFlexible working

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