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Digital Marketing Executive

Midas Recruitment
Job LocationBirmingham
EducationNot Mentioned
Salary£22,000 - £26,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

With over 50 combined years’ experience in the energy industry, our Client is recruiting for a Digital Marketer to join their growing business. Founded 8 years ago, they have a network of over 400 agents nationwide helping their customers save money.As the Digital Marketing Executive, you will be responsible for:

  • Liaising with internal and external resource to develop
  • Content - This should include promotion of each of our products and services, employment opportunities and industry blogs aimed at providing money saving advice to consumers across a broad range of subjects
  • Develop and modify customer onboarding through inhouse sales function, including develop initial communication strategy
  • Liaising with sales/ onboarding teams to identify the most appropriate strategy for downloading the app by the customer, developing of initial push notifications/ emails/ text messaging to encourage customer engagement with the app/ website
  • Promote the app/ website to new customers via social media advertising
  • Development of the proposed partnership fundraising activity for sport and social clubs
  • Guarantee all subscribers are engaged with on appropriate offers and products
  • Ensure all email communication and push notifications are "on brand"
  • Monitor new subscriber numbers and ensure that engagement rates meet expectations in conjunction with the onboarding team(s)
  • Managing unsubscribe process
  • Liaising with the business development team on product promotion, particularly focusing on specific "Offers" and "Rewards" in order to drive traffic to the app/ website
  • Recruitment activity, ensuring that social media present the positive aspects of working with the company, including career progression, high sales performance, personal customer endorsements. Liaising with HR and recruitment functions to present all available job vacancies with a venue to candidate generation
    • The successful candidate for the role of Digital Marketing Executive will have:
  • Previous experience in a digital marketing role
  • A solid understanding of SEO best practice (on-page, off-page and technical)
  • Experience setting up and managing Google Adwords PPC campaigns
  • Excellent working knowledge of Google Analytics
  • Exceptional copywriting skills
    • In return the Digital Marketing Executive will receive a basic salary of £22,000 - £26,000. Working hours are Monday - Friday 9.00am - 5.00pm. This is a HOME-BASED role.Please Note: We do not contact or write to unsuccessful candidates. If you have not heard anything from us within 48 hours of your application, you should presume that your application was unsuccessful. By applying for this vacancy, you are giving permission for Midas Recruitment to contact you and retain your details. Required skills
  • SEO
  • Google Adwords
  • Google Analytics
  • Digital Marketing Experience
  • copy writing

    • Keyskills :
    SEO Google Adwds Google Analytics Digital Marketing Experience copy writing

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