Account Development Manager

Job Description

Company description:Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry,Meantime, Fuller’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales,marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk.Job description:Account Development ManagerWe are recruiting for anAccount Development Managerin our West region Field Sales team, covering the key cities of Birmingham, Wolverhampton and Worcester.This is an exciting opportunity to represent a premium brand, providing a high level of service and supporting business growth.As anAccount Development Manageryou will develop and maintain relationships with key customers within the WestMidlandsterritory, developing joint business plans with outlets ensuring retention and organic growth. You enusre new business opportunities through excellent territory knowledge are identified and growth via new distributionpoints is delivered, in line with the Companys objectives.Key accountabilitiesTheAccount Development Manageris responsible for the following key outputs and accountabilities

• Responsible for managing key customer accounts to ensure retention and organic growth is delivered to meet KPIs, through regular visits and development of joint business plans at outlet level
• Creation of a territory file to define regional quarterly and annual plans
• Maintain the account data base for a specified territory within our CRM system, producing regular reports for Regional Sales Manager & Director Of Sales
• Identifying new business opportunities through excellent territory knowledge and industry networking, using own initiative to deliver new draught installations for our key brands by working with the Regional Account Managers
• Build strong relationships with Route to Market partners, developing customer activity plans in line with the channel requirements in conjunction with National Account team
• Work closely with the CDE sales team to ensure appropriate activations are delivered in line with agreed joint business plans
• Assisting with the training & development of the CDE sales team to ensure brands are developed in line with our brand policy
• Ensure best practice and cost effectiveness by tailoring a channel activity program to individual retailer needs
• Monitor and evaluate activity and share best practice within the Field Sales and wider Asahi UK account team
• Key weekly activities (80% account management/20% new business):
  • Retaining exiting business with circa 7 calls per day
  • Working with RTM partners to unlock organic growth within the territory
• The job involves extensive travel throughout a defined territory, as well as to the Head Office in Woking and other central meeting points. There will be some evening and weekend working involved

Experience required

• Proven sales record within major FMCG or drinks company
• Demonstrates strong account management experience
• Able to demonstrate a track record of delivering and managing a number of key projects simultaneously
• Structured selling skills demonstrated, and can adapt these to a premium environment
• Can demonstrate an understanding of brand plans at Point of Purchase
• Highly self-motivated, with the ability to work on their own
• Is accountable for achieving results and takes responsibility for ones mistakes
• Ability to present and communicate to a high standard

Key attributes of the successful person

• Having worked with brands can articulate the benefits of the sector
• Understands the value of building a portfolio
• Understands the whole concept of the right product for the right outlet/consumer
• Can build mutually beneficial business planning (JBPs) i.e. need to understand what the customer wants to achieve then tailor to both his and our needs.
• Able to show initiative with a balanced approach.
• If the candidate is looking to progress then the expectation would be to do this they may need to relocate.
• Have a good understanding of their current product and can articulate where it sits within its mark

We offer:On offer is a competitive basic salary plus generous benefits package inclusive of,

• Car allowance
• Beer allowance per annum
• Annual bonus
• Pension
• Life assurance
• 25 days holiday