Account Based Marketing Executive

Job Description

Role Introduction OverviewWe are looking for an experienced ABMer to join our customer marketing team who understands how to execute and manage ABM campaigns at both a 121 and Cluster level at scale across our markets.You will be a good curious marketer with business acumen and strong stakeholder management skills.This role will lead the execution of ABM programs to meet the growth objectives of the business, with a strong emphasis on driving pipeline generation, revenue and improving retention. What You Will Do

• Responsibilities
  • Strategy: Roll out the defined ABM strategy and operating model that will support growth of Advanced
  • Lead Generation: Responsible for a number. Execute a blended ABM demand gen model across the marketing funnel from brand awareness through to consideration, successful closing, and advocacy
  • Content Development: Understand the customer journey and create customised content to help guide customers through the buying cycle
  • Execution: Develop and execute content marketing, email, paid, social and other outreach efforts to engage target accounts
  • Marketing Performance: Manage metrics-driven budget planning, execution, and continuous ROI analysis.
  • Best practice: Stay up-to-date on industry trends and best practices in ABM and share insights with the broader marketing team

What You Will Have

• Experience/Attributes
  • A strong track record in ABM marketing working closely with sales teams in executing programs that accelerates pipeline, driving retention, and customer engagement
  • Solid understanding and experience of a ABM tech stack preferably Tech Target
  • Clear track record and understanding of solution-based marketing communications
  • Demonstrated self-starter with an ability to manage and motivate staff
  • Strong analytical skills and experience using data to optimize marketing efforts
  • In-depth understanding of sales – what drives salespeople, how to communicate with them, and the details of the sales process – supporting the need to drive to a quarterly number
• Qualifications:Basic:
  • Proven professional experience in the tech industry
  • Proven experience in ABM marketing roles and qualifications a bonus
  • Proven experience managing multiple stakeholders within a matrix organisation and working well with Sales
  • Experience in Software industry
  • Marketo experience is a plus
  We are looking for a senior marketer who brings:
  • An ABMer who is passionate about innovating and delivering business value
  • Highly analytical, confident using data and insight to drive action
  • Demonstrate curiosity, tenacity, commitment to deliver and be accountable for results
  • Experience of successful collaboration - specifically in working with sales teams
  • Strong ability to influence and work collaboratively with people at all levels and functions
  Key Performance Indicator Examples:
  • KPIs across Revenue, Reputation and Relationships
  • Sales and stakeholder confidence in marketing

What We Do For You Wellbeing focussed – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Generous Annual Leave – 25 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme– Free advice, support, and confidential counselling available 24/7 through Care First

Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally

• Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Profit Share – Our Group-wide bonus scheme enables you to reap the rewards of your success

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme– Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance – Providing you with support and assistance when you need it most

Recognition – Highlighting and rewarding the great work our people do

• Top Achievers Club– Our yearly VIP trip includes flights, transfers and accommodation to recognise excellence in our employees – read about what it’s like!
• Clear Review – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference – we provide opportunities to help our people make a difference to the causes they care about

• MatchIt! – Fundraise for a cause close to your heart and Advanced will match part of the funding
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger

Who We Are We are one the UK’s largest tech companies, and our products sit at the heart of some of the countrys best-known businesses. We’ve grown phenomenally quickly with a £275m turnover and 2,800 employees supporting over 25,000 customers. We hire for potential. We want to make sure we have the best people for the job and provide genuinely equal opportunities for our p