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Digital Experience Analyst

Inchcape Retail Limited
Job LocationBirmingham Business Park
EducationNot Mentioned
Salary30,000 - 35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract , full-time Work from home8 Months

Job Description

Package Description Not only do you get to work alongside great people within Inchcape, we offer great benefits too. For your valued contribution we will provide a fantastic benefits package including;

  • Employee Advantage Scheme which has over 3000 retailers with 1000s of discounted products and services.
  • Company pension scheme
  • Life assurance
  • Holiday allowance rising with length of service
  • Discount Gym membership
  • Vehicle purchase discount
  • Cycle to work scheme
Job Introduction Digital Experience Analyst (Full Time - Fixed Term until 05/05/2023)Remote/hybrid role - up to 1 day per week in Solihull officeAs part of the product development team, the digital experience analyst is responsible for gathering the data available from Inchcape Onlines presence and customer experience, providing insights which can be translated into recommendations and actions toimprove the products roadmap, particularly from the customer experience perspective. Main Responsibilities
  • Work as part of the product development team to improve the overall customer experience on Inchcapes websites
  • Provide insights / analysis of customer engagement that will enable the Product Manager and Product Owner to make informed decisions for the product roadmap
  • Identifying industry challenges, and producing customer trend analysis
  • Developing and improving the delivery of analytics reports
    • Enable the product development team to move from Universal Analytics to GA4
  • Generate and tell a full analytical story using a combination of data sources Google analytics, Sitecore Analytics, Brightedge, Optimise and etc.
  • Research and identify the best/most successful customer journeys and contribute to the most effective content and engagement strategy that delivers those successful journeys
  • Provide reports and insights related to customer engagements and customer journeys by using analytics tools such GA & Sitecore, Brightedge
  • Provide analytics/insights to the product development team which enables the Product Owner and UX designer to create and design engaging user experiences
  • Contribute to the content strategy by providing insights and analysis of content usage and opportunities
  • Improve the customer journey and remove dead-ends
  • Contribute to the CRO strategy by reports and insights on online conversions
    • Identify and analyse key conversation points on for the online platforms
    • Report and give insights for best optimisation of landing pages, CTAs and lead generation forms / journeys
    • A/B Test and continually measure the performance of conversions
    • Collaborate with teams responsible for blogs, emails, and social media in order to optimize each conversion path
The Ideal Candidate
  • Advanced experience with analytical and reporting tools, including Google Analytics (Universal and G4), and Data Studio.
  • Experience with CRO tools and software (Hotjar, Google Optimise, Optimizely, etc)
  • Experience of A/B Testing
  • Deep knowledge of digital marketing across social, display, and programmatic platforms.
  • Strong analytical and strategic thinking skills.
  • Ability to give insight and reports to enable data-driven decisions
  • Excellent interpersonal and collaboration skills
  • Strong communication and presentation skills
About The Company Inchcape is a leading independent global automotive distributor and retailer. We aim to deliver an outstanding customer experience at every one of our franchised dealerships, and to support this all our dealerships have specialist, manufacturer trained staffto ensure you and your car receive the best possible attention.OUR VISION: To be the worlds most trusted automotive Distributor.Inchcape is ambitious! We are pursuing a strategy of growth, both organically and by acquisition, across the globe. We have a number of exciting opportunities for equally ambitious talent.At Inchcape we are dedicated to building a diverse, inclusive and authentic workplace, and believe that Inchcape is for Everyone. So if youre excited about this role and you share our values to deliver great experiences through fresh thinking and workingbetter together, we encourage you to apply. You may be just the right person for this or other roles.

Keyskills :
Google AnalyticsCROTAG Managment

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