Head of Brand

Job Description

Head of BrandA leading Telecoms disrupter, boldly going where no-one dared before in the South West and beyond is looking to hire a passionate and innovative Brand & Events Manager. Here to serve, they have the best Fibre-To-The- Property (FTTP) proposition, that offersfast, reliable, state of the art internet connections for both residential and business customers with guaranteed speeds from 200mbps (up to 10gb). Whats not to likeA multi award-winning company thats growing fast and constantly evolving. We need innovative and passionate people wholl make a real difference to the business and its customers - and thats where you come in. Your talent and skills will play a key role inthe growth plans for the company, and will help shape our future by bringing the South West the best ultra-fast full fibre broadband and customer service around.The experience we need. * People person, excellent communication skills, with a passion for marketing* Expert knowledge of all elements of the brand and marketing mix* Experience of agency partnering* Experience of managing and influencing senior stakeholders* Advanced knowledge of strategic brand, marketing, strategy and planning* An understanding and experience of media planning* TV/Content production knowledge/experience* Experience of brand management and marketing preferably with some telco or broadband experience, but not essential* A creative with commercial flare and drive and passion for driving ROI and measured results* Experience of managing a multi-functional team* An understanding of external regulations and their impact on the customer and marketing strategy* An understanding of critical elements of marketing planning and brand management* Educated to degree level or equivalent, within a business or marketing related discipline* Significant people and budget management experience The role.* Defining the brand strategy, providing a clear path to increasing brand awareness, consideration and engagement. Maintaining and improving already high net promoter scores across all target customer segments and ensuring customers and prospects Know, Likeand arust the brand as they enter their local community with the network* Driving a strong brand portfolio strategy and architecture for the brand portfolio, keeping clear and well defined customer needs at the forefront of your plans* Becoming the brand guardian for all internal and external communications and providing support and training to the wider team and business to maintain impeccable standards of execution* Bringing together strategic recommendations for any valuable brand proposition that will demonstrate and underpin our core strategy, value pillars and key proof points* Providing brand consultancy across strategic challenges, collaborating with internal communications & marketing colleagues and wider business stakeholders* Developing the blueprint to excelling in superior customer experiences, always putting the customer at the heart of everything we do. And ensure these are executed to the highest of standards* Managing all the ATL and top of funnel channels, including a robust media plan and prioritisation process for media spend* Managing are creative and media agencies* Managing the production of creative brand assets, on and off line.* With support from your team, you will be responsible for managing and executing the sponsorship strategy at hero and hyperlocal level* Managing the Customer Engagement Managers and support their plans with creative solutions for them to engage with communities, both f2f and digitally.* Managing and owning the content and social strategy, with the support from the wider team including base management, web and PR* Working with our Head of PR to help deliver memorable and PRable stunts in the local areas* Working closely with the wider Marketing team to drive web sales and installations What youll get in return.* A chance to join a fast paced, industry disruptor thats doing things differently* Flexible working* Competitive salary* Great benefits like life insurance, health care options, pension* Great working environment How to apply.If this sounds of interest, then please click the apply button right away!