Marketing Manager

Job Description

This key role will see you take full project management responsibility of our clients printed catalogues/brochures and direct mail programmes across all channels. You will help build our clients trusted brand and drive efficient and effective responsethrough creative product presentation, a compelling proposition coupled with market leading content - all considered within a strong commercial framework.Key Responsibilities:

• Manage the analysis, planning, timing and prioritisation of all print related marketing activity
• Key contact for all upcoming catalogues/brochures/leaflets and scheduling, production, and release in UK
• Manage the direct mail campaign strategy and execution built behind a strong commercial rationale with targeted measurement of success metrics such as ROI, conversion, and revenue
• Manage, evolve, and drive the creative content within the direct mail activity whilst ensuring alignment and consistency with the brand guidelines and across the website, social media, and email channels
• Deliver effective Audience messaging. Collaborate with Audience teams on segmentation, A/B split testing and targeting, message customization, and audience-first thinking.
• Review direct mail marketing costs and ensure procurement of goods and services is robust, thorough and offers optimum value for money
• Manage communication between internal teams and external partners for incoming projects
• Set and manage all project time line expectations, expedite efficient project work flow, and promote unrelenting creative excellence
• Manage and execute established production schedules and manage print production projects.
• Work closely with the design agency, print, and mailing houses to ensure deadlines and budgets are met
• Identify areas of efficiencies and implement improvements in process flow

Person Specification

• Comfortable working in a small friendly team and being the expert within the subject
• Previous experience within publishing, media or print industry - highly desirable
• Previous experience with sales driving, direct response literature and campaigns -B2C/Retail Marketing
• Excellent relationship-building and relationship-management skills with the ability to deal with difficult situations with tact and diplomacy
• Data driven and strong on numerical analysis
• An eye for creative detail and direction
• Confident when liaising with design agencies, print and mailing houses
• Excellent project and time management skills
• Comfortable in a fast-moving, constantly evolving environment, able to operate and collaborate across multiple teams, pivot and adapt to change, and thrive in a fast-paced culture.
• Proficient in Microsoft Excel / Microsoft Office packages
• Process driven with the ability to multi-task
• Strong communication skills, written and verbal
• Proven experience of relationship management / account management of vendors and suppliers
• Have a sound understanding of the production print process
• Ability to influence cross-functionally and pro actively communicate with employees at all levels
• Must be able to demonstrate key commercial skills, budget management and able to identify areas of cost saving or sales growth

Keyskills :
Direct MailFMCGProject ManagementPublishingCatalogue