Digital Media Manager - Flagship client

Job Description

Company DescriptionWe help brands make BOLD MOVESNowadays, brands want rapid, spectacular growth and they expect media to deliver it.Clients used to give us media briefs that said "deliver 80% awareness" or "give me an impactful Christmas campaign."Now we hear"Take me from 4th to 1st in my category""Help me grow 10% in a market declining 10%""Make me the most loved brand in my industry"These are huge asks of media, that cant be met through tweaking the media plan of two years ago.Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.This is why Zenith help brands make BOLD MOVES.Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.Bold moves are backed up with a solid forecast - they are a better path to growth.Bold moves build a partnership - we believe in this approach so much we link our growth to your success.Bold Moves bring bigger ROIThis approach works for our clients, our people and consumers - its why we are recognised as the UKs best media agency.Job DescriptionOur partnership with Lloyds started in January 2022 and is already one of our strongest relationships. Our clients scored us an overall whopping 8.8/10 in our most recent evaluation and the Director of Marketing Communications at Lloyds said, "Zenith isthe best agency in London and if people want to work for the best agency and do the best work of their lives, they should work with us."Lloyds Banking Group is transforming their marketing - embracing the latest technologies whilst investing heavily in their systems, capabilities and people. Theyre aiming to lead the industry sector in Digital Marketing, especially in the field of highlytargeted and personalised communications.Theyve entered an exciting chapter in paid digital marketing activity, utilising industry-leading measurement techniques to truly understand the impact of our digital channels, across PPC, Programmatic and Social, whilst working in a pioneering client-agencymodel with our media agency, Zenith, to accelerate this work.We are looking for a Digital Planning Manager to shape, plan, and coordinate our digital responses across our key digital brand channels. This role will be working across some of the UKs leading brand campaigns, progressing our digital strategy across thelikes Halifax: Its A People Thing and Lloyds infamous Black Horse campaigns.Summary of Responsibilities:

• Represent the Digital OneTeam in interactions across client, agency and partner teams, ensuring that Digital is considered in all relevant media responses
• Using your knowledge of digital media, you will work closely with the Zenith planning team, Digital OneTeam Planning Lead and digital channel teams (programmatic and social), to be responsible for coordinating and planning integrated digital campaigns thatmeet our Brand briefs
• Own the full Digital brand laydowns across key business areas of Lloyds, Halifax, BoS, Scottish Widows, and B2B activity, ensuring the Digital OneTeam are updated in all new briefs and campaign developments
• Demonstrate the value that digital is driving, through effective storytelling, highlighting and packaging up performance to share around the wider business, with the aim of increasing confidence in digital performance
• Ensure you are regularly bringing the best and most innovative thinking from around the agency into our Digital OneTeam, always thinking how we can move our activity forward
• Build strong relationships with platforms and partners including but not limited to: Google, Facebook, Twitter, emerging tech and measurement options (Kantar, OnDevice Research, Audience project) etc

Qualifications

• Passionate about all things Digital Media - as the role is wide-spanning, including planning, brand-building, performance, digital strategy, first and third party data fluency, measurement etc it is important that you have a real understanding and passionfor digital media
• A thorough understanding of how digital media supports and integrates with other media channels, both paid and owned
• Data Driven - Proven ability in using multiple data points and shaping that into insights and clear strategic opportunities

You will be a key part of an enabling performance culture: "Think customer", "Try it, do it" and get the opportunity to inform the development of new capabilities as they come on board. We will give you an energising environment where you can work at paceand make a significant contribution to the strategic direction of how the team operates and executes paid digital marketing.So, be a key part of a team where you are given the opportunity to be your whole and best self as we journey to lead the digital advertising sector to ensure our brands remain distinctive and effective. Be part of the future of media and marketing at Zenithon Lloyds Banking Group.Additional InformationAt Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupeswide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.