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Paid Search Manager

Bury Recruitment Ltd
Job LocationWhitefield, Manchester
EducationNot Mentioned
Salary25,000 - 30,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent,full-timeB

Job Description

Paid Search ManagerFull Time Mon - FriWhitefield, ManchesterThis is a great opportunity to join a fast paced, innovative, rapidly expanding FinTech Company who provide Merchant Payment Services and point of sale software and hardware solutions.We are looking for a highly motivated, creative and technically aware Paid Search Manager to join our expanding performance team, focused on growing the companys main performance advertising. This is a great opportunity for someone with proven paid searchexperience, with a strong focus on PPC to play a key role in evolving our paid search direction.Key Responsibilities:

  • Manage an effective paid search strategy within an agreed budget
  • Plan and implement paid search campaigns which add real value to the companys overall performance
  • Work alongside the wider marketing team to create and deploy salesforce audiences to aid conversion.
  • Analysing marketing conversion stages and audience personas to deliver tailored ads to help conversion
  • Manage and execute the day to day implementation of the paid search account including ad copy changes, keyword analysis, account optimisation and budget checks
  • Be the main point of contact for the ongoing performance of our paid search activity
  • Providing paid search best practice recommendations to the product and content teams
  • Work alongside team members in optimising landing pages for conversion
  • Conducting competitor analysis
  • Ensure all activity is effectively tracked Monitor the evolution of the industry and keep abreast of current updates
  • Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual projects reporting any variances promptly
About You
  • Significant experience in a similar Paid Media role; specifically Paid Search, Paid Social & Display.
  • Affiliate experience is desirable but not essential
  • Should be a subject matter expert with a passion for digital media & eCommerce
  • Able to apply strategic & commercial thinking to campaigns
  • Able to use analytics packages i.e GA 360.
  • Experience of managing large budgets
  • Advanced knowledge of Google Ads and/or SearchAds360
  • Experience of using Bing
  • Experience of managing bulk changes via offline platforms such as Google Ads editor or similar
  • Google Ads Certified
  • Bing certified
  • Strong copywriting skills and creative flair in developing high quality advertisements
  • Experience in delivering PPC across international markets would be an advantage
  • Budget management experience

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