Marketing Manager

Job Description

The role will work within the Marketing Department, reporting to the Head of Marketing and will be responsible for managing and optimising customer communications and relationship marketing activity. Using audience insights, you will help define and executecustomer comms, marketing and lifecycle plans that contribute to an industry leading customer experience, help to retain customers and drive business growth. This role will also involve contributing to development of customer segmentation to deliver highly targeted CRM driven customer journeys, communications and marketing campaigns across multiple channels. Responsibilities- Support the Head of Marketing with the monitoring and analysis of market trends, researching and understanding competitor activities/services- Work with the Head of Marketing, Customer Ops and Product Teams to uncover customer insights, data and analytics to identify the biggest opportunities to grow revenue.- Help to define and deliver against customer growth and retention targets. Monitor and report on customer campaigns using data, CRM and web analytics tools to inform future activities and ROI- Use expertise with the customer CRM and marketing automation platform to build efficient, highly targeted comms and marketing journeys that nurture existing customers and drive upsell initiatives to increase revenue and lifetime value from our customer base.- Implement a test and learn approach to constantly optimise communications response and effectiveness to deliver a better customer experience- Work closely cross-departments, to optimise the end-to-end customer journey from account activation through to usage, renewal and advocacy.- Work with the wider Marketing Team, creative and digital agencies to brief and develop- content and digital assets to support customer marketing activities.- Support customer product launches and developments with the development of appropriate marketing activities- Establish and maintain effective working relationships with all internal stakeholders- Copywrite and draft content messaging for website, comms and marketing collateral, applying updates to the website using CMS tools as required.- Ensure all customer marketing and comms activities, content and collateral, adhere to company guidelines/branding- Manage and report on the calendar of customer comms and marketing activities to ensure they are delivered on time, on budget and on brief- Maintain accurate financial tracking and reporting on customer marketing activityRequirements- Be commercially minded and results driven, with the ability to prioritise and focus on the activities that will drive the biggest business and customer impact.- Customer focused, with the ability to use customer insights to drive improvements to the end-to-end customer experience.- Hands-on experience building and deploying successful CRM comms campaigns, from customer segmentation to decisioning, communication and deployment through multiple channels (eg, email, app, web).- Advanced executional experience with marketing automation tools such as Salesforce, Pardot or HubSpot- Worked in agile type of environment and operated within a test and learn function and workflow- Digital marketing knowledge (SEO, SEM/PPC, paid social) and experience using web CMS and analytics tools (Google Analytics)- Excellent written and communication skills and the ability to collaborate with a variety of stakeholders both internally and externally, to deliver outcomes.