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Category Development Manager

The Advocate Group
Job LocationWest Sussex
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Category Development ManagerWest SussexFMCG – food & beverageAre you an ambitious marketing, sales or procurement professional who enjoys working with data to create compelling storiesAre you looking for exposure into one of the fastest growing channels in the FMCG spaceOur client is a market leading FMCG business within the food and beverage space, they have a variety of well-known established brands along with a strong portfolio of new products to be launched in the UK. The business are currently on an exciting 5 year growth plan and are looking to hire a new Category Manager to initiate, develop and execute customer and channel strategy.This role will be ideal for a strong commercial professional with experience in marketing, purchasing and or customer account management. This role will offer you fantastic exposure to the major grocery mults and top level data sources. You will be leading category conversations, building NPD plans and collaborating closely with the wider business functions to help with strategic growth.Main responsibilities:

  • Develop the customer and channel strategy for key accounts, working closely with the Customer and Marketing Managers as well as Sales ensuring alignment with the overall strategy.
  • Lead in assessing the range planning for each of the key customer accounts, aligning with both sales and marketing plans. To ensure the right share of shelf and providing clear rationale (based on data and insight) to support target settings.
  • Proactively share with the head of marketing, trends and actions within the Category and by the competitors or major retailers that may have a direct impact on company brands
  • Provide shopper, channel and competitor data from all available data sources to incorporate into category strategy. Proactively share with the commercial team, category and shopper insight from market data (e.g. panel data, bespoke behavioural research, etc).
  • Deliver against the agreed channel and customer strategy plan and objectives for key customer accounts
  • Work closely with the brand team and Customer Marketing Manager in effectively crafting trade stories to support any NPD or key initiative
  • Promotional effectiveness - Review all sales activations (promotional mechanics, retailer ecommerce on line activities and excluding shopper activations) against budget and customer/brand plan objectives within the grocery retail channel
  • To develop and continuously update a database of promotional evaluations/case studies and work closely with
  • Monitor volume and distribution developments by sku for key accounts, highlight variances versus expectations to the Sales Controllers and Customer Marketing Manager
  • Review all sales activations to consider their success against budget and customer/brand plan objectives
    • Role requirements:
  • Educated at degree level
  • Solid commercial experience in marketing, purchasing or customer account management within FMCG markets
  • Proficient in reading and analyzing data from multiple sources to create business supportive pictures/stories to demonstrate opportunities in existing and new business areas.
  • Exposure to a number of data sources such as IRI/Nielsen, Dunnhumby, Kantar etc.
  • Strong stakeholder management and commercial acumen
  • Ability to manage multiple concurrent project
  • Driven individual looking to move up in a busy, fast paced environment.
    • To apply directly please send a copy of your CV toor alternatively please apply via the link below.Privacy StatementAt The Advocate Group, our core values have been built around the importance of transparency, innovation, passion and collaboration. As such, we are committed to open communication and the protection of your privacy. We have updated our policies in line with new General Data Protection Regulation laws to make it easier for you to understand how we collect, store and handle your data – These can be viewed on our website via our privacy policy.

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