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Digital Marketing Executive

Aspire
Job LocationWest London
EducationNot Mentioned
Salary£32,000 - £34,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

Want to be part of a leading global schools group educating over 70,000 students across 83 schools in 23 countriesThe Role:As a Digital Marketing Executive, you will be responsible for setting up, implementing and managing the digital marketing performance. The ideal candidate will have a big passion for digital technologies and all digital marketing channels. You will be tech-savvyand intuitive with great ideas to reinforce our marketing campaign. The role will be predominately Paid Search (PPC) to begin, before moving in to other channels.Core Responsibilities:

  • Implement digital marketing activities across a broad range of digital marketing channels (Paid search, social media, display, SEM)
  • Launch optimised online adverts include but not limited to Google Adwords, MS Bing and Facebook.
  • Assist to prepare and manage the digital marketing budget
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
  • Assist the team in the development of the overall digital marketing strategy
  • Assist to set up conversion, pixel, and event tracking on the website and across various digital platforms
  • Conduct research on market trends, brands audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Analyse digital marketing analytics reports and share insights with the team to develop optimisation plans
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
The Candidate:
  • Willing to work 5 days a week in an office environment
  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with Google Adwords, SEO/SEM and B2C social media
  • Knowledge of web analytics tools (e.g. Google Analytics)
  • Analytical mindset, critical thinker and problem-solving skills
  • Excellent communication and interpersonal skills
  • Team player
  • Good time-management skills
  • BSc degree in Marketing, Digital technologies or relevant field desirable
For further information about this opportunity please send your CV and apply.We Are Aspire Ltd are a Disability Confident Commited employer

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