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PPC Specialist

The One Group
Job LocationWarwick
EducationNot Mentioned
Salary30,000 - 35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

PPC Specialist£30,000-£35,000Location: Warwickshire with remote / hybrid working options available.Join a great company and work in-house as a PPC Specialsit!The role of the PPC Specialist for this company works within the Digital Marketing team and is responsible for executing PPC campaigns and supporting paid media activities, in accordance with the wider Search strategy. A key focus of the role is the managementof B2C search, shopping and display campaigns across Google and Bing. The PPC Specialist will be responsible for implementing best practice account structures and planned initiatives. The Digital Marketing team objective is to deliver customer and revenue growth, whilst maximising return on advertising spend.The main areas of responsibility are:

  • PPC - Management of Google & Bing paid search accounts to agreed budgets and maximum ROAS
  • Supporting channel strategy and implementation alongside Digital Acquisition Manager
  • Ensuring campaigns are optimised to highest standards
  • Keeping up to date with the latest industry news and opportunities
  • Google Shopping targeting and implementation
  • Feed optimisation
  • Implementation of testing programs to improve key KPIs
  • Analysis and reporting of channel KPIs
  • Automation of repetitive tasks where efficiencies can be made
  • App campaign implementation and optimisation
Key Duties:
  • Keyword Research
  • Search query mining and refining
  • Competitor analysis to keep a close eye on the market
  • Formulating testing approach to improve key KPIs such as CTR, CR and ROAS
  • Implementing Roadmap as agreed with Digital Acquisition Manager
  • Feed optimisation to improve qualified traffic from Shopping campaigns
  • Mastering internal tools required to analyse performance and make recommendations to promote growth and efficient ROAS
  • Work with the Digital Marketing team to ensure integrated campaign execution
  • Identify opportunities for additional traffic drivers and conversion rate optimisation
  • Ensure regular reports/dashboards are provided including studies and presentations where appropriate

Keyskills :
Digital MarketingPPCSEMGoogle analyticsSearch Engine MarketingPerformance MarketingPaid SearchGoogle AdsPaid MediaPaid SocialGoogle AdvertisingPaid Shopping

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