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Senior Website Manager

Michael Page Marketing
Job LocationWarrington
EducationNot Mentioned
Salary40,000 - 45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

A brand new Senior Website Manager role for a rapidly expanding company based in Warrington. You will be managing multiple websites with the aim of improving customer experience, optimise search engine rankings and conversion rates.Client DetailsMy client is a rapidly expanding firm based in Warrington, operating in the health-care sector. They are currently growing their marketing team and are looking for an experienced Website Manager to maximise the potential of their current sites.DescriptionThe key responsibilities of the Senior Website Manager will include

  • Building and leading site experience, delivering continuous improvement from both a user experience and conversion perspective
  • Work closely with the SEO Manager to meet SEO objectives
  • Lead on the creation of campaign-led and landing pages
  • Analyse user journeys and turn insight into continuous improvement plans to increase customer engagement, lead generation and/or conversions
  • Ensure content accuracy at all times
  • Manage and optimise site performance, using analytics tools and Google Core Web Vitals
  • Embed processes for ensuring regular content audits to identity gaps and eliminate redundant, out of date and/or duplicate information
  • Identify and evaluate new digital tools and platforms, pro-actively making recommendations to drive improvement
  • Ensure all digital marketing tools utilised via the website integrate seamlessly on a technical level
  • Collaborate with the wider marketing team to optimise paid traffic, direct and organic conversion results
  • Manage the relationship with the web hosting company and any other third party suppliers
  • Keep up to date with industry best practice and monitor competitor websites
ProfileThe successful Website Manager will have the following skills and experience:
  • Significant experience of website management and delivery of online projects
  • Track record in growing websites and delivering a world-class user experience
  • Substantial e-commerce experience
  • Highly proficient in Wordpress, HTML, XHTML, JavaScript, CSS design, cross-browser and cross-platform compatibility
  • Well-versed in user journey design (UX / UI)
  • Substantial experience of analysing online metrics with advanced skills in Google Analytics
  • Strong design aesthetic
  • Highly analytical with outstanding attention to detail
  • Proactive self-starter with excellent organisational and planning skills
  • A keen eye for accuracy and brand consistency
  • Experience of working alongside Marketing teams across areas including content, SEO and paid media
  • Experience of working in a dynamic and fast-paced environment
  • Ability to articulate issues or problems and present solutions
  • Proactive approach to driving improvements and initiatives
  • Knowledge of data management best practice, and website usability, security & accessibility best practice
Job OfferOn offer for the Senior Website Manager:
  • Starting salary up to £45,000
  • Hybrid Working

Keyskills :
"website manager" OR "senior website manager" OR "digital marketing manager"

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