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CRM Database Systems Manager

Zachary Daniels
Job LocationWarrington
EducationNot Mentioned
Salary£27,000 - £29,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

The RoleZachary Daniels are looking to appoint a CRM Manager to join St Roccos Hospice based in Warrington. As the CRM Manager and youll get the opportunity to design and deliver our email strategy to drive brand engagement, growth and lifetime value.What youll be doingYoull manage all aspects of CRM encouraging new customer acquisition, retention, and loyalty. Youll take ownership of email campaign planning and co-ordinating the creation of assets and landing pages to ensure a seamless user journey across email and website. Whilst also making sure all emails align with the wider content plan, are on brand, and render well across all devices. Youll develop & deliver CRM communication plans and strategies, as well as understanding and identifying opportunities with the current CRM system in terms of usability and business reporting.An outline of the role, but not structured to:

  • Lead CRM strategy across all communications; E-mail, SMS, Push Notifications & Whats App.
  • Reporting on performance on a weekly basis.
  • Ownership & on-going success management of current ESP; Ometria.
  • Running A/B tests.
  • Manage weekly broadcast campaigns & segmentation.
  • Manage automation flow, review, learn and optimise.
  • Explore ways to improve engagement & conversion rate from communications.
  • Maintain the quality of the database ensuring its effective segmentation for personalised content / sales.
  • Run a successful membership / loyalty programme.
  • Brief the design team on campaign creative.
  • Maintain high levels of GDPR compliance and ensure best practices are upheld and improved where necessary.
    • What are we looking for
  • A highly organised, self-starter with excellent attention to detail and time management skills
  • Excellent data management and analytical skills
  • Strong project management skills
  • Strong communication and teamwork skills
  • Ability to multi-task and meet deadlines in a fast-paced environment, taking ownership of tasks from inception to conclusion
  • Friendly and outgoing, able to forge and build good working relationships with multiple stakeholders
  • Technical expertise of CRM technology, systems and processes and KPI metrics
  • Strong experience in an e-commerce specific role would be beneficial.
  • Experience using Ometria as an email service provider would also be beneficial.
    • Normal hours of work will be 37.5 hours per week worked between Monday to Sunday at days and times notified by your line manager. These hours do not include a 30 mins unpaid meal break which you will be entitled to take if you work a shift lasting longer than 6 hours. You may be required to work additional hours to those published.St. Roccos Hospice is an Equal Opportunities Employer. All offers of employment are subject to satisfactory receipt of DBS if applicable, 2 references and documentary proof of right to work in the UK.A referral to Occupational Health in relation to Health and Safety aspects of the role may be made prior to employment, however the offer of employment will not be conditional upon this.Please note: St. Roccos Hospice is not part of the NHS and is not licensed to sponsor foreign nationals. All offers of employment are subject to / conditional upon satisfactory documentary proof of right to work in the UK.Closing Date: 26-04-2021, with interviews being held on an on-going basis so apply today!Please note: This role may be removed before the original end date or extended without prior notice.Processing Your Data:We will use the information you give us for the purpose of processing your application. To view St. Roccos Hospice Recruitment Privacy Notice please visit BBBH20901

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