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Student Engagement And Marketing Manager

Appcastenterprise
Job LocationUxbridge
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

What youll be doing: Student Engagement and Marketing ManagerAs one of our Student Engagement and Marketing Manager,you will develop, manage & continuously improvethe coordination, communication, and execution of a relevant tailored contract marketing plan that drives positive student/consumer engagementthrough the management of the experience for the students and staff on campus. Key performance indicators will be built around student engagement, participation on campus, student satisfaction, and appropriate control measures.Youll be working in a team full of fantastic people as a Student Engagement and Marketing Manager. After all, who doesnt dream about coming to work, doing what they love, and spending time with friends More about the role: Key Accountabilities:Development of a tailored contract marketing plan, meeting the needs of the student base/student groups of the institution, which will include the planning and execution of

  • A plan to drive participation and growth of the key categories, including program of activity and promotions, liaising with students and customers to gain insights
  • Delivery of food concepts/pop-ups (Centrally developed and 3rd party pop-ups) to maximise participation and satisfaction
  • Activity to maximise the opportunity of events & key dates, University-specific events including Freshers, Open days, and graduation
Develop and implement a communication and engagement strategy to support the marketing plan to inform, promote, communicate, and continuously engage with the student and staff population, which will include the planning and delivery of
  • Social media and digital communication
  • Feedback mechanics, forums, and focus groups
  • Core menu and hospitality launch events
  • Student and staff satisfaction surveys
  • Student Union & society relationship development
  • Monthly reporting to client on Marketing initiatives within the period.
Develop and adopt measurement models to benchmark and monitor the success of all activities in the marketing plan, looking at specific KPIs around participation, satisfaction, and follow-up feedback, measured from the engagement activities and report resultson a quarterly basis to client and General Manager.
  • Understand and support the delivery of all contractual terms and SLA/KPIs.
  • Always promote the unit and act as a Compass Advocate, collaboratively work with and support peers (other University SEMs) working together to define best practices, new ideas & problem solving
  • Monitor delivery of exceptional standards on a regular basis using What Good Looks Like and utilise audit process for continual improvement
Who you are: Leadership behaviors:Can Do- Finds new/quicker ways of meeting goals, shows conviction in own judgment and decisions, and responds quickly under pressureShare Success Delegates tasks to develop othersPassion for Quality Takes personal responsibility for correcting customer service problems, consistently sets demanding performance expectations, and sets priorities to maximise benefitsWin through Teamwork Pursues friendly relationships with colleagues, shares own knowledge and insight, and displays a high level of energy and commitment to the organisationEmbrace Diversity Listens to others and values their contributions, receptive to new and builds on ideas and acts in an ethical and socially responsible manner.Takes Responsibility Uses the right influencing techniques to gain the necessary commitment and support from others, both internally and externallyEssential:
  • High numeric and analytical skills
  • Excellent verbal and written communication skills
  • Use of all social media channels to aid communications
  • Ability to analyse and evaluate information
  • Demonstrates Compass values and recognition principles
  • Knowledge of process and planning tools designed to deliver consistent results to expectations including i-Design and social apps e.g. Canva
  • Commercially focussed with ability to measure impact and results
  • Approach to the analysis of work problems and opportunities that allow sound judgments to be made on time
  • Ability to quickly gain credibility with key stakeholder groups
  • An approach to negotiating and building cooperation that supports organisational goals
  • High standards and quality driven
Desirable:
  • Marketing or Communications based degree
  • A can do attitude
  • Experience of working in a young persons/ student-focused role
What well give:
  • Up To £30752.91 per annum depending on experience
  • Compass exclusive offers on PerksAtWork
  • Access to a wide range of programs to train and develop you
  • Pension contribution

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