Customer and Channel Marketing Manager - B2B

Job Description

Job Purpose and Summary The Customer and Channel Marketing ManagerB2B will lead the channel and customer marketing teams responsible for implementing the local B2B and Pro marketing strategies and plans by growing traditional channels and segments whilst activating new customeracquisition through a strong lead generation and digital plan.What we giveWith Canon, youll get the support and encouragement you need to grow, from people who share your ambition. Well invest in your professional development to help you learn and progress in your role with us. Youll find leaders who give you the freedom toexplore new things and a team where knowledge is shared openly. Responsibilities

• Lead, motivate and develop the local Pro B2B marketing team to plan and deliver the Pro B2B marketing plan.
• Achieve ITCG CUK and I objectives in line with CEL ITCG and locally defined business strategies and targets.
• Alignment with Product Management to secure planned ranging and tactical promotions to drive target sell out
• Work closely with Distribution and Pro Segment sales teams to ensure an aligned strategy, clear communication, and review of marketing plans.
• Work closely with the central marketing teams to feed local insights and requirements into annual marketing strategy and planning process. Adapt and adopt central plans where relevant.
• Manage the communication of CUK and Is CRM marketing activities to CEL/Outsource partner for delivery of local campaigns
• Plan and track marketing expense within agreed framework. Ensure monthly spend is in line with the plan. Work with Finance to maintain an accurate marketing expense accrual for the Pro B2B area.
• Effectively manage resources to be lean and agile

Tasks

• Achieve ITCG UK and Ireland Pro & B2B objectives in line with central European objectives alongside locally defined business strategies and targets within this area.
• Work closely with the central marketing teams to feed local insights and requirements into annual marketing strategy and planning process. Adapt and adopt central Pro & B2B plans where relevant.
• Closely collaborate with UK and Ireland channel and customer segment sales teams to develop and implement marketing activities for Pro & B2B. Targeting both channel partners and end users.
• Lead and manage third party service delivery agencies to ensure a best-in-class customer experience is achieved in a compliant and technology driven manner.
• Manage the communication of the UK and Ireland CRM marketing activities to CEL/Outsource partner for delivery of local campaigns.
• Manage the lead generation programme for UK and Ireland utilising CEL/Outsource partner for delivery of leads into the sales channels
• Lead, motivate, grow and retain the Pro & B2B local marketing team
• Manage, implement and track local Pro & B2B marketing budgets (Expense) in line with central guidelines and local P & L
• Contribute and deliver the Pro & B2B Marketing elements of Canon UK and Ireland Mid Term Plan to ensure sustainable and profitable growth

What we askQUALIFICATIONS

• Degree level in marketing or business related preferred

LANGUAGES

• Business English, national language, any other language an advantage.

PROFILE

• Clear track record of managing a diverse marketing team
• Proven experience creating and managing marketing strategy and plans
• Experience of B2B sales/marketing including building and running lead generation campaigns
• Strong Digital marketing skills
• Sales understanding (direct and indirect)
• Strong commercial background with P&L responsibility
• Ability to set clear strategic direction
• Strong communication and presentations skills
• Proven influencer

You will need

• Is Business Outcome Driven
• Is Courageous and Have Conviction
• Ensures Delivery of the Outcome
• Is Customer-Oriented
• Innovates by Building on Skills and Experience
• Is Inspirational and Motivational
• Builds Trust-Based Relationships

Develops and Coaches Others Further InformationPerformance Measures

• Successful promotional planning and implementation driving sales and MaSh targets
• Marketing KPI and objectives
• Successful relationships
• Managing target and plans for the Pro/B2B marketing teams
• MTP Yearly KPI

Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company thats visionary, innovative and bold. As the worlds best imaging company, were living and working together for the common good.