Digital Marketing & SEO Specialist

Job Description

Lloyd Recruitment Services are pleased to be working with an award winning independent, family run business who are looking to expand their friendly and well-established team.Our client is looking for an enthusiastic Digital Marketing and SEO Specialist to join their growing team.Purpose of the roleBased in our clients head office, the digital marketer will be responsible for delivering a web search result driven strategy to grow our online enquiries and sales across 3 or 4 key websites operated by the Group under different brand identities in separatemarkets, working as part of a wider marketing team which includes designers, marketing staff, content creators, managers and agencies.As a Search Engine Marketing expert - you will have the ability to demonstrate in depth knowledge and go beyond the standard approach.Whats in it for youOur client believes that people are their most precious asset, and they will work with you to develop both your career and your own skills and experience - they give you the ability to drive your career with them and as they regrow the business and scaleback up after the pandemic. There are many opportunities for rapid career progression if you want this, and they are committed to driving your own development with them.They passionately believe in creating a working environment that is positive, supportive and that promotes a good work / life harmony. Our client supports a hybrid working model and remote working, and they utilise technology and systems that make your workinglife better and more productive. Their Investor in People award is evidence of this commitment to you.

• Competitive salary of £25k - £35k
• 22 days holiday per year plus bank holidays rising to 27 days with long service
• Hybrid working 3 days office 2 WFH
• Monday to Friday role 9am - 5:30pm, 37.5 hour week
• Staff discounts
• Opportunities for rapid career progression
• On site gym (in TW office)
• Staff rewards and discounts
• Free parking onsite
• Wellbeing days and events and social events throughout the year
• Opportunity to work for a company who invest in their staff, receiving an Investor in People award

Key responsibilities and accountabilities:

• SEO on-site and off-site
• Keyword research
• Performance reporting
• Link Building and back link analysis
• Technical SEO Website Analysis and reporting
• Content Planning and Marketing on-site and off-site
• Search Engine Marketing with a particular emphasis on delivering our Search Engine Optimisation (SE0) - both from a hands-on perspective and through managing relationships with third party providers
• Ongoing use of Google Tools and SEM Rush amongst other industry SEO tools and reporting internally regarding search performance
• Key word research - looking for keyword opportunities on Page performance analysis
• Constant review of site and page performance and conversions
• Analysis of website usability and page performance and providing analytics regarding conversion - working with the Marketing Managers, Designers and Product Managers to make recommendations
• To run regular reporting and present progress to key stakeholders
• To come armed with expertise to deliver recommendations for new digital marketing opportunities

Essential:

• Proven track record
• Google Analytics and Search Console
• Key word research using professional tools
• Keyword optimisation
• Very good MS Office skills
• Good Project Management Skills
• Experience of editing webpage in a CMS

Advantageous:

• SEM Rush
• Back link analysis
• Link building experience
• PPC
• Social media marketing
• PR
• Travel Industry experience
• Experience of working across multiple brands and marketing plans simultaneously
• Experience of selecting, briefing, managing quality and assessing results of third-party agencies

Personal:

• Motivated, flexible, and organised, with an ability to work under pressure
• Proven ability to communicate effectively within the team and the business
• Work well within a team and able to take feedback on board
• Ability to multi-task and prioritise
• Excellent time management skills and a desire to work towards deadlines A quality focused mindset
• A can do approach

NB: Lloyd Recruitment Services would like to thank you for taking the time to apply, however due to the volume of applications received, we are only able to contact shortlisted candidates