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Head of Digital Marketing (Performance)

The Fragrance Shop
Job LocationTrafford Park
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

The Fragrance Shop, the UK’s leading Independent Fragrance retailer is now recruiting for a Head of Digital Marketing (Performance) to join the team at this exciting time, with overall responsibility for driving customer acquisition across both paid media and natural search.This senior role will cover biddable media channels such as PPC, re-targeting, paid social, programmatic display, as well as SEO, across the whole suite of online products (mobile, app and desktop), as well as driving footfall into our stores located across the UK.If you have an in-depth understanding of the customer’s omnichannel journey and know how to deploy each channel to successfully engage and acquire new customers, with a proven experience and successful track record in setting up and scaling these channels profitably, across international markets and multiple platforms, utilising a data-driven approach, then this role will be of significant interest to you.Person specification:Due to this advertised position being a senior appointment and newly created role within the business, we will only be able to proceed forward with candidates who match our essential requirements stated below:

  • Bachelor’s degree: Marketing or role related (or equivalent experience)
  • Minimum of Five years’ experience within an ecommerce/Acquisition role (agency and/or client side)
  • Significant experience implementing digital strategies including PPC, SEO, Affiliates and Paid Social
  • Proven success at a management level and exceptional knowledge of the digital marketplace
  • Experienced at using data to drive the decision-making process
  • Dynamic and approachable manager who can inspire a team and coach/mentor them to achieve success
  • Excellent organisational and time management skills, with the ability to work to tight deadlines in a fast-paced environment
  • Able to articulately communicate at all levels and successfully build productive working relationships
  • Excellent persuading and influencing skills with the ability to present at senior level
  • Excellent analytical and problem-solving skills
    • Responsibilities:
  • Contribute to integrated campaign strategy and plans, outlining key marketing themes, messages and offers throughout the year
  • Support the Director in the development and execution of plans, forecasts and budgets that help achieve overall business objectives
  • Oversee and manage the Budget and ROI responsibility for all search marketing channels on a day to day basis
  • Oversee and manage all the search marketing media to drive incremental footfall/traffic and profitable sales, and to monetise all opportunities whether online or in-store and put in place effective testing programmes to open out new channel opportunities to drive growth
  • Put in place the right cross channel attribution tool so we have a good understanding of the customer user journey and are using data to optimise our media
  • Drive and accelerate our digital media performance (through continual monitoring and optimising) against Traffic, CPA, ROAS and COS
  • Own the daily, weekly, monthly, quarterly and annual digital media targets and KPIs ensuring there is a sense of pace and urgency to achieving them
  • Work independently, or with Analysts as appropriate, on the interrogation of all available analytical data to identify clear opportunities for growth and development
  • Coach and mentor the team to deliver on day-to-day plans and activities at a granular level whilst keeping an eye on the bigger picture
  • Manage and nurture day-to-day relationships with media owners, and other third-party partners, ensuring that we get the appropriate support and access to enable us to achieve our objectives. Specifically, help to establish good relationships with key partners such as Google, Facebook, etc.
  • Champion tech developments internally that support better digital media performance, and increased process and spend efficiency
  • Constantly keep up to date with industry innovation to open out new opportunities
  • Work closely with our Head of Delivery and the Trading team to optimise conversion and personalisation on site depending on traffic source
    • What you can expect:Working at the UK’s largest independent Fragrance retailer you will get to work for a company who prides itself on outstanding customer service and delivering fragrance and beauty products in a manner which best meets our customer needs.You can expect to join a team who work hard to achieve results and are focused to ensure a great customer experience. We offer very competitive salaries, along with flexible working options, early finishes on Fridays and duvet days. In addition, we further offer generous staff discount and an employee assistance programme. Required skills
  • Digital Marketing
  • Facebook
  • Google
  • PPC
  • Traffic

    • Keyskills :
    Facebook PPC

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