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Digital Marketing Manager

Job LocationTamworth
EducationNot Mentioned
Salary£30,000 - £40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Digital Marketing ManagerTamworth£30,000 - £40,000 DOEThis is an exciting position for a passionate Digital Marketing Manager looking to take the next step in their career. You’ll be an energetic, adaptable person who is, "hands on" and enthusiastic about all things digital marketing. Extensive experience in Pardot and Salesforce are essential for this role, a background in the financial services sector would be ideal.Reporting to the Group Sales & Marketing Director and working alongside the Marketing Manager, you will help to shape the digital marketing strategy and campaigns in order to build engagement with the customer database and identify further opportunities to the digital reach.You will be joining an award-winning SME, who place a huge emphasis on developing and growing their employees. With a refreshing atmosphere and environment, working together collaboratively and with a real sense of family running through the business, from top to bottom.Key Responsibilities:

  • Use Pardot to create, test and deploy single and multi-step e-mail campaigns, landing pages, events and webinars for different distribution channels and segments, utilising dynamic content with tokens and scripts.
  • Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances.
  • Test, analyse and report on e-mail campaign performance on a recurring basis.
  • Identify trends and opportunities for improved open, click thru and conversion rates.
  • Measure and report on campaign effectiveness against targets and ROI, using Pardot and Salesforce
  • Run and optimise automated, digital, inbound and outbound targeted marketing campaigns to drive client engagement.
  • Work with different sales distribution channels and understand the sales structure to build effective distributions lists
  • Your Experience:
  • Experience working within financial services in a digital marketing function
  • Competent using HTML/CSS, Pardot and Salesforce
  • Project Management skills
  • Expert on e-mail marketing best practices
  • Strong communication skills to manage internal stakeholders
  • Passion for digital marketing
  • ID: 3438 Required skills
  • Digital Marketing
  • Salesforce
  • Pardot
  • Keyskills :
    Digital Marketing Salesfce Pardot

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