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Senior Marketing Executive

McNally Associates Limited
Job LocationSutton
EducationNot Mentioned
Salary£28,000 - £35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Job Responsibilities:

  • Manage the delivery of web site proposition in line with the digital marketing strategy for the business
  • Work closely with internal stakeholders to deliver tailored web-based solutions
  • Content management delivery and development for websites
  • Input into and deliver on the digital element of the annual marketing plan and campaign plans
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Input into digital budget plans for both project and BAU activity
  • Ability to boldly plan and execute a Digital marketing plan and come up with innovative and creative ideas for campaigns that can roll-out across digital channels
  • Building, planning, running and testing email marketing campaigns
  • Evaluate product offering, traffic, landing page quality, content, Email Marketing, PPC, SEO, design, demographics of prospective customers when determining keywords and campaigns.
  • Analyse keyword costs, ad copy and cost per conversion. Identify and inform management of opportunities, potential risks, and other key issues
  • Implementing and optimising email campaigns, Expert in mailshot deliverability (including producing non-spam content and optimizing the design to work perfectly on mobiles, tablets and laptops)
  • Manage campaigns and set up reporting and ROI tracking within internal tracking systems and Analytics and provide actionable insights
  • Planning, implementation and reporting on A/B testing both for ad copy and landing pages
    • Required skills
  • Creativity
  • Digital Marketing
  • Social Media
  • Display Advertising
  • Online Content

    • Keyskills :
    Creativity Digital Marketing Social Media Display Advertising Online Content

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