Project Manager - Digital Marketing

Job Description

PE Global is currently recruiting for a Project Manager - Digital Marketing -for an initial 12 month contract role with a leading multinational Consumer Goods client based in Surrey - Hybrid.The Digital Project Manager role will be playing a pivotal part in our Digital Performance team by developing a more personalized relationships with consumers, and drive brand equity and sales. You will be responsible for helping us drive a 360 degree viewof our consumers through optimization of our websites and CRM to driving insights that matter for digital activation.The role will also lead on driving insights from our owned properties and collaborating with our content teams to create of impactful experiences as well as the delivery of consumer value exchanges and the continual improvement of existing tools such asPollen Pal. You will be able to think big picture and prioritise the UK digital marketing and IT roadmap to the tasks that matter most.Job Responsibilities

• Work with analytics, IT, and agency teams to drive a 360 view of the consumer through demographic, behavioural and transactional data
• Managing consumer value exchanges such as Kleenex Pollen Pal as part of a multi-functional team to increase consumer utility, traffic, and conversion.
• Leading marketing automation / CRM strategy and optimisation plans that delivers ongoing consumer experiences in order to meet engagement targets.
• Ensures compliance to KC consumer data ethics & privacy guidelines.
• Contribute to the development of a brand engagement platform which unifies and expands existing value exchanges and audiences into one holistic eco system that delivers increased consumer participation and conversion.
• Drive insights from owned properties for feedback loop to content creation teams.
• Accountable for an active backlog of owned strategy roadmap to prioritise impactful projects across web, CRM and data management for delivery.
• Understand use-cases for consumer data across other analytics domains & facilitate the adoption, with accountability for adoption execution and success.

Requirements

• Strong project management skills in order to deliver a variety of complex projects on time and budget.
• Proficient in use of data systemssalesforce, google analytics.
• Demonstrated consumer first thinking and an insight led approach with test & learn mindset.
• A thorough understanding of 1P, 2P and 3P (one, two, and three party) data tracking, pixels and digital marketing attribution.
• Creative thinker: problem solving and innovation focused, in order to build stronger consumers relationships.
• Knowledge and experience of holistic consumer journeys across paid/ earned/ owned and shared touch points, and what role owned channels can play.
• A proactive mindset and proven track record of making things happen and delivering business results in current / previous roles, with experience in digital.
• Experience managing relationships within a large, multinational, matrix organization.
• Ability to analyse performance and use data and web analytics to identify opportunities.
• Desired: Familiar with various media tools, including: SFMC, GA360/ GA4, DV360, Google Big Query and Google Marketing Platform.

Interested candidates should submit an updated CV.Please click the link below to apply, call Veronica on + or alternatively send an up to date CV to***Please note our client cannot assist with any visa sponsorship and candidates must have the correct visa to live and work in UK***Although it is not possible for us to respond to all applications, we at PE Global will do our upmost to give you feedback on your application. You have sent your Cv into us as a company and even though you have sent your CV to a particular position, weare making the reasonable assumption that you are active on the job market and as part of our normal recruitment service we will discuss other suitable positions with you. You are free to opt out of this so please specify in your application to us if you justwant to be contacted in relation to a specific vacancy. Your Cv is sent to a central recruitment inbox which a number of people in the applicable PE Global division have access to and so this means that you might not be contacted by the named person in thisadvert.