Consumer Understanding Capability Lead

Job Description

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquelyours. Care to join us. It isn’t a question.This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.We have a new role for a Consumer Understanding Capability Lead on a full-time permanent basis.As the Consumer Understanding Capability Lead you will be a leader within our Global Marketing team, setting the capability agendafor Marketing at Haleon. In this role you will be tasked with helping set the way we use insights and analytics to furtherour Deep Human Understanding within our teams at Haleon, improving the capabilities across the end to end marketing organisation, engaging across teams within the Global Marketing organisation and the marketing teams around the world, in support of our growthagenda.In this role you will build and support the execution of learning and development programs, including deployment of the right tools to help us build our capability, our deep human understanding (DHU) supported by insights and analytics.You will use content derived internally and ensuring we maximise the implementation of the DHU mini-MBA with external partnerships e.g., UCL. A key success factor is how well you implement. You will socialise the program across the Enterprise to ensurewide reach and application as well as support the use of our CBIA tools such as the Haleon Observatory, Discuss.IO, Healthhub, Trendspotter etc.Role and ResponsibilitiesBuild our competence to unlock consumer and business understanding and to leverage insight for business impact within Marketing organisation by:

• Create and implement a program that helps elevate DHU – use of CBIA tools, building deeper capability in core areas on our key pillars of insights, storytelling, and behavioural science.
• Encouraging participation in the DHU mini-MBA program in partnership with UCL, ensuring it evolves as required.
• The program should support our ability to ask the right questions, to generate insights that help us focus on unlocking brand and category growth for the business.
• Ensure use of the CBIA tools (eg Observatory, Discuss.IO, Healthhub, Trendspotter etc) by deploying them across the marketing organisation, BU and Global, getting feedback for continuous improvement.
• Identifying internal/ external partners to enrich the program and drive engagement.
• Ensuring a strong external orientation to ensure we remain in touch with marketplace developments to ensure we continuously evolve our future development roadmap.

Deliverables

• Strong uptake of CBIA DHU training programs – by the end-to-end marketing population.
• Improvement in marketing effectiveness coming from improved quality of insights.
• Improvement in success rate of innovation based in improved quality of insights.
• Integration: The teams need our capability build programs to be considered and integrated across marketing.
• Engage externally with partners in developing bespoke capability programs based on the end-to-end prioritised needs of the organization.

Problem Solving:

• This role will work with the key internal functional partners (others in Marketing Excellence, CBIA) to build and deploy a deep human understanding program and key tools based on a clear brief from the Global Marketing Excellence lead role.
• It also works with the BUs and Global Marketing teams to understand the current state and anticipated needs.
• The role complexity arises from taking a range of requirements, setting a clear agenda and translating this into a plan that can be built into the master calendar of capability drawing on internal and external partners for effective deployment, implementation,tracking and iterating based on feedback.
• Collaborates with CBIA and D&T (for CBIA tools, if needed) and other areas of Marketing Excellence to ensure an integrated approach to the learning and development plans

Nature & Area of Impact:

• The role has a broader impact in that it is responsible for the creation and deployment of part of the marketing syllabus.
• This role has an influence over business outcomes through improved marketing effectiveness but is not directly accountable for business growth outcomes.

Why youWhat are we looking for

• Familiarity with FMCG business, good commercial understanding to ensure perspective of how marketing contributes to the growth agenda/what matters most.
• Good understanding of broader marketing discipline including how CBIA partners with marketing teams, drivers of growth for brand led businesses, the innovation process, and the importance of consumer understanding to enrich our work in R&D to build trustedscience.
• Good understanding of the external marketing capability partner environment new tools and approaches to derive consumer insight and understanding.
• Strong understanding of marketing in a digital environment is critical. Exposure across other areas like Expert, DComm and Innovation is preferred but not mandatory.
• Ability to take the conceptual and make it simple. Ability to engage with those more seasoned/experienced than themselves and help them see a new/different way to access growth opportunities.
• Strong communication skills, ability to shape content and inspire such that others can access and learn.
• Ability to work in a fast-paced environment.
• The ability to work across multiple areas and demonstrate good agility.
• Strong strategic thinking, execution, and overall business acumen. Must demonstrate sound judgment and be able to deal with ambiguity and handle sensitive situations.

Additional/Preferred experience:If you possess the following in addition to the above, it would be a plus:

Ability to operate calmly and effectively under pressure.Experience working in a global matrixed organiz