Senior Marketing Automation Executive

Job Description

About PearsonAt Pearson, were committed to a world thats always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learnbest, whether its one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.By pushing the boundaries of technology - and each other to surpass these boundaries - we create seeds of learning that become the catalyst for the worlds innovations, personal and global, large and small. Pearsons global marketing organization leads onthe marketing strategy for our business. By leveraging global centres of expertise in brand, research & insights, marketing excellence, creative services and digital, we will deliver an integrated, global-local approach that enables marketing to be a growthdriver for Pearson. The role The job holder will work with marketing and business teams across the local UK market as well as liaising with global team colleagues, to support marketing automation and email campaigns. They will ensure that best practice & brandguidelines are followed and ensure a commercially focused approach and help drive maximum engagement from Pearson UKs customers, with a view to increase lead generation, advocacy and loyalty. Main activities and responsibilities This role will require youto be a subject matter expert in automated campaign management and system management. Make data-based recommendations for campaign automation and best practices Maintain and improve company-wide processes to ensure quality checkpoints are in place as partof the email deployment process Check emails for content best practice, branding, deliverability, accessibility and optimised customer journeys Build automation journeys and email templates Support work on form strategy, audit & build Work with the EcommerceProduct Owner to optimise eCommerce cart abandonment, post purchase Work with the marketing automation team to implement and manage nurture and engagement journeys including welcome email programmes, trial and evaluation, onboarding and renewals Ensure bestpractice is followed in the maintenance, accuracy and legality of email data lists, working with the marketing teams to run regular data cleansing and engagement campaigns. Work with data teams to ensure the integrity of automated data feeds QualificationsThe job holder will work with a wide range of teams in a range of locations and will have an important role to play in driving our evolution to a truly digital company. As such, the role requires an energetic, creative, and commercially minded individual with:Email Marketing experience Understanding of marketing automation and demonstrable understanding of what makes an effective email campaign Strong analytical and communication skills, with the ability to make consultative recommendations based on data and deepunderstanding of best practices and the business objectives Experience with web analytics systems, as well as various other digital analytics tools Knowledge of conversion rate optimisation Excellent attention to detail and the ability to multi-task effectivelyThe ability to enthuse and motivate people The ability to seek creative solutions to problems The ability to engage with the values and vision of the organisation The ability to set and follow processes and procedures with a high level of attention to detailbut flex these processes and procedures when the market or situation changes. Desirable skills Knowledge of Marketing Automation Platforms, preferably Pardot and/or Marketing Cloud Understanding of CRM systems, preferably Salesforce The ability to pick upnew systems rapidly, and follow processes systematically. Understanding of digital marketing and understand impact on the marketing funnel Thirst for knowledge, to learn and stay ahead of marketing automation trends, have relevant B2B marketing knowledge andunderstanding Data management experience Experience of adhering to a well-known UK or international brand We are reviewing applications regularly and interviews are being scheduled now, therefore we encourage you to submit your application as soon as possible.Rolelocation: This is currently a remote working position until Summer 2021. Thereafter, the individual assigned will work partially in a UK Pearson Oxford office location and partially at home according to the needs of the role.Wishing you success with your application!Pearsonis an equal opportunity employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make-up of the workforceand encouraging equality and diversity. The information you provide will remain confidential, and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.