Digital Marketing Specialist

Job Description

Digital Marketing SpecialistClosing Date: 3rd May 2021Contract Type: Full TimeContract Length: PermanentSalary: £25,000 - £30,000 per annumLocation: Cambridge, CB2 1NTWho are we looking forWe have a new opening for a Digital Marketing Specialist to join our CEG Digital team in Cambridge. Our Digital Marketing Specialist will be responsible for effectively developing, launching and monitoring end-to-end marketing campaigns online, and for translating business goals into successful campaigns across all CEG-Digital Partners in order to increase brand awareness and improve lead generation performance and revenue. The post-holder will be responsible for developing and implementing paid media campaigns, primarily through affiliates/ EduPortals in order to increase our online presence, generate highly qualified leads and improve our marketing and recruitment efforts.Our Digital Marketing Specialist will evaluate the needs of the postgraduate education market and will understand how and where to acquire knowledge about consumer trends and demands. This is a new role in an exciting and dynamic global organisation focused on transforming its digital capabilities over the next few years.Person Specification Proven knowledge and passion for all things Digital Media; SEM, SEO, Display, Social Media, Analytics, CPL, CPM, CPC, CPE, etc. Proven results using digital marketing for lead generation and brand awareness. Experience developing a digital marketing strategy and media plan. Understanding of CEP ecosystems (Marketo, Pardot, Eloqua, HubSpot. The latter being preferred) and API integration tools, like Zapier, strongly desired. Good understanding and knowledge of Google Analytics and Google Tag Manager Good time-management and project management skills. Great interpersonal communication skills. Comfortable operating at both a strategic and operational levels.Why will you love working hereWorking in our Sales and Marketing team, you will have the opportunity to learn from some of the best marketing experts. You will be able to market products and services that will help people fulfil their life goals.Join a respected, global education organisation that provides a friendly and supportive work environment to its diverse range of colleagues. Cambridge Education Groups flexible and fast-paced experts help learners around the world to Achieve More.If you want to achieve more in your career whilst simultaneously helping our international students, please visit our website below.Benefits Private Medical Insurance Life Assurance cover Competitive salary Perkbox (includes hundreds of discounts) Salary sacrifice Car Leasing Scheme from Tusker Salary sacrifice Cycle to Work scheme Salary sacrifice Technology Purchasing Scheme Employee Assistance Program (EAP) - giving caring and compassionate support to all staff, as well as dedicated Mental Health & Wellness Champions Discounted rates on Masters degrees with CEG Digital Partner Universities (25% off) Social committee - who organise social events across the CompanyPension - Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions.Holiday - Enhanced holiday of 25 days plus 8 UK bank Holidays.To see a full job description and make an application please see the details on our website, via the button below.If more information is required contact