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Job Location | Slough |
Education | Not Mentioned |
Salary | £60,000 - £90,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time |
We are looking for a creative and experienced Product Marketing Manager for a leading Cyber Security company. Focusing on understanding and improving human behaviour rather than systems, we help organizations improve cyber hygiene, compliance, and proactive security in real-time. The Product Marketing Manager will own the strategy, content creation, and brand building to drive the global growth of our cyber business.You will work with the marketing team alongside product and sales teams, to ensure the product value is effectively communicated, by:Building out positioning and messaging for each product releaseResearching targeted keywords, planning topic clusters, and writing and creating collateral to improve position on SERP and SEOAnalyzing competing industry products, defining product differentiation and messagingCreating product marketing and sales enablement content, such as sales materials, industry and solution brochures, white papers, videos (scripts), website copy, newsletters, and blog postsPlanning on-going demand generation programs and campaigns together with our Digital Marketing ManagerLiaising with and supporting field marketing activitiesBeing a strong cybersecurity advocateAbout youWe are looking for someone who has:A good understanding of the cybersecurity market, product types, and technology3+ years experience with Product Marketing, preferably B2B marketingExceptional research and analytical capabilities to synthesize market, customer, product, and competitive inputs into marketing messagingA demonstrable record writing versatile content that stands out from the crowdExperience with the inbound methodology, defining buyer personas, keyword research, and marketing automation toolsA Bachelor’s degree in Marketing, Communications, Public Relations or related fieldIt is also considered a bonus if you:Are experienced with Hubspot or other similar CRMsHave experience adding content to websites, and writing and posting social media postsHave an understanding of SEO and SEMWe think you could be a good fit if you are a team player who thinks holistically, enjoys solving complex problems, and thrives working autonomously, while not afraid to ask for input and learn from your teammates if you’re stuck.Does this sound like you Wed love you to apply, even if you dont meet 100% of the requirements and qualifications.What we offerAttractive salary with the possibility for stock optionsA remote-friendly organization, with colleagues working remotely either part or full-timeA startup with solid financial backing and a long-term horizonA diverse group of awesome colleagues, working on anything from user experience and design to software development, machine learning, product development, and salesMayflower is acting as an Employment Agency in relationship to this vacancy.