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Paid Media Manager

Glu Recruit LTD
Job LocationSheffield
EducationNot Mentioned
Salary£40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Role: Paid Media ManagerSalary: Up to £40,000 per annum depending on experienceLocation: SheffieldOur client is a manufacturing business with a global client base. They have a unique, patented product and exciting future strategic 0plans to continue their rapid growth trajectory.The role:Our client is recruiting a creative-thinking Paid Media Manager to join the Digital Marketing team at our Sheffield office during an exciting period of international expansion.They are looking for a passionate PPC accredited individual who lives and breathes the full cycle of a digital paid media campaign. Reporting to the Digital Marketing Manager, the job holder will have responsibility for all paid media investments, across Search, Social and Display whilst working closely with the rest of the Ecommerce team on DTC lead-generation initiatives.The role will not only involve executing pre-arranged plans but will require synthesising data and continuous critical thinking to have an input into key decisions to improve marketing strategies and take advantage of future revenue opportunities with emerging digital channels.

  • Search marketing campaigns driving D2C and eMarketplace revenues (Amazon, eBay, Google, Bing ad experience and certifications advantageous).
  • Utilise thorough knowledge of social media (Facebook, Instagram, Snapchat, YouTube, Twitter, Pinterest, etc) to ensure we reach the right people, at the right time on the right platform, with the right message.
  • Utilise experience of online marketing strategies including paid media, social platforms, content marketing, targeting & retargeting to create effective campaigns.
  • Use martech platforms knowledge to run multiple campaigns at once & reports.
  • Create campaigns from start-to-finish including research, testing & tracking, copy/messaging, organising workflows, publishing approved content and meeting deadlines.
  • Produce and critically analyse campaign reports to make recommendations to improve campaigns and content.
  • Design conversion funnels to understand our audience/consumer habits to improve our digital marketing reach and conversion.
  • Conduct audience, keyword, placement, and platform research to help inform paid media strategies for projects to assist with growth marketing.
  • Optimise paid media campaigns on an ongoing basis, including bid optimization, landing page recommendations, analysing search query reports, and creating or updating ad copy, messaging, and/or imagery.
    • The successful candidate:The candidate should be results-driven, ambitious, organised, articulate and a self-starter. The Paid Media Executive will be responsible for developing, implementing, and managing paid media strategies that meet revenue goals across platforms.Essential:
  • 1 - 2 years’ or more experience in a Paid Media role.
  • Proven success of strategising and executing Paid Media across social and SEM.
  • Solid experience with online marketing strategies including, paid media, social platforms, content marketing, targeting & retargeting.
  • A passion for social media and a desire to learn new industry trends.
  • You will be comfortable using an array of digital platforms including Facebook Power Editor and Google Analytics as well as being able to pick up new software quickly to assess the effectiveness of the campaigns.
  • Strong proficiency in Excel is required.
    • Preferable:
  • DMI/CIM in Digital Marketing qualification (or, a related digital marketing qualification).
  • Certified with Google AdWords, Google Analytics, Facebook Blueprint and Bing Ads would be
    • Desirable:
  • Adobe Creative Suite.
  • Presentation skills & be able to break down comprehensive data into infographics for internal audiences.
    • Other:
  • Analytical ability to create and critically analyse reports.
  • Effective communication skills to be able to work effectively as part of the rest of the Marketing team to create engaging campaigns.
  • Project Management skills with the ability to organise and manage own workload.
  • Ability to act calmly under pressure and work to deadlines.
  • Ability to communicate in French, Polish, German or Spanish would also be advantageous
    • Glu Recruit are an equal opportunities employer.

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