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Marketing Manager

Michael Page Marketing
Job LocationSheffield
EducationNot Mentioned
Salary£37,000 - £42,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

This is a B2B Marketing Management role for a company within the construction industry. The successful candidate will be responsible for developing strategic marketing plans, managing budgets, and coordinating cross-functional teams to ensure the successfulimplementation of campaigns that drive lead generation and business growth.Client DetailsOur client are a market leading B2B company based in Sheffield, specialising in providing innovative industrial equipment and solutions to businesses across various sectors. With a focus on quality, efficiency, and customer satisfaction, they are a trustedpartner for companies seeking reliable and cutting-edge solutions to enhance their operational capabilities.DescriptionThe key responsibilites for the Marketing Manager will include:

  • Collaborating with the Marketing Director to develop marketing strategies, annual plans, and brand vision and values.
  • Execute the Marketing & Communications plan, managing on and offline marketing campaigns for brand awareness, customer recruitment, and retention.
  • Analyze marketing activity results and report marketing KPIs.
  • Liaise with agencies for marketing initiatives and brand consistency.
  • Conduct research on target markets and monitor competitors marketing efforts.
  • Oversee the execution of marketing plans and collateral like flyers, brochures, and exhibition-related projects.
  • Manage multi-channel communications for B2B lead generation and brand awareness, including e-commerce website development, videography, product photography, SEO, PPC, retargeting, trade ads, social media, direct mail, email, advertising, and PR.
  • Measure marketing effectiveness, report campaign ROI, and provide monthly KPI and budget reports.
  • Ensure the brand aligns with its market value proposition.
  • Organize production of branded items like stationery and merchandise.
  • Manage agency relationships and ensure alignment with marketing strategy and objectives.
  • Plan, create, and edit video content.
  • Address day-to-day website issues and provide prompt resolutions for the sales team.
  • Plan and execute an extensive exhibition and events program.
  • Coordinate campaign activities through CRM systems like Hubspot or Magento CRM.
  • Liaise with the regional business development team for alignment and effective communication.
ProfileThe ideal candidate will have:* 2-3+ years of experience managing multiple campaigns in B2B markets* Proficiency in using the Adobe suite of design & video editing packages* Knowledge of working in a Hub and Spoke Marketing operation, linking with a global team* Competence in the use of CRM databases* Ability to work with a content management system of a website (e.g., Magento)* Excellent videography & editing skills* Strong eye for design, with keen attention to detail* Working knowledge of Hubspot* Understanding of Pay Per Click and Search Engine Optimisation (SEO), retargeting, GA4 methodologies* Familiarity with social media and social management tools* Understanding of web development* Knowledge of Account-Based Marketing (ABM) and all social channels* Strategic thinking capabilities, delivering project goals on time and within budget* Excellent copywriting and verbal communication skills* Highly organized, self-motivated, able to prioritize and manage own time effectively* Team player, willing to provide hands-on help as part of the team* Strong interpersonal skills and ability to influence others effectively* Sound numeracy and database skills for analytics and data analysis* Confident and outgoing personality with a proactive approach to tasks* Ability to work effectively under pressure and meet tight deadlineJob OfferOn offer for the successful Marketing Manager:
  • Starting salary up to £42K
  • Hybrid working, a typical working week will be 3-4 days a week in office
  • 25 days holiday

Keyskills :
"Marketing Manager" OR "Marketing Coordinator" OR "Marketing Campaign Manager"

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