Paid Media Manager - E-commerce

Job Description

The OpportunityBrand new and exclusive opportunity for CRM Manager to join an exciting, fast growth e-commerce business based in Manchester.The company is in the health and wellness space, with products sold directly to consumer through a variety of e-commerce platforms, as well as via household name retail partners both online and in-store, globally.In their fifth year of trading, the company is growing from strength to strength in both team size and numbers, which is why the Paid Media position is such a critical and important role for the business, and will be responsible for driving growth acrosstwo brands.OverviewThe role sits at the centre of the marketing team, within a team of four and reports to the Head of Marketing. The core focus of the role is user acquisition and ultimately revenue generation via a variety of paid marketing channels. We have two brands andcustomers around the world shopping via a UK website, plus four international websites.Key Responsibilities:

• Strategy - You will lead and own our paid media strategy, across all channels, with full accountability for key performance metrics. You will be accountable for the day- to-day delivery of this strategy and all ongoing optimisation.
• Facebook - Devise engaging, high converting campaigns based on business/ customer needs, trends, themes, topical events etc. Keep a keen eye on pre- agreed ROAS targets. Work with our internal creative team to test and optimise multiple new creatives eachmonth.
• Google - Work with a strong external agency to manage our Shopping ads. Support them with tasks to ensure they are meeting/exceeding key performance metrics. Self-manage any non-Shopping ads such as search and display.
• New Channels - Keep up-to-date with trends and opportunities on new channels. Always be open to testing new channels and work with creative to execute quickly.
• Reporting - Be laser focused on data and numbers. Monitor daily, weekly and monthly performance and prepare reports for management. Suggest and implement interventions as required.
• Idea Generation - Research, critique and propose ideas of all sizes, on an ongoing basis, to improve metrics such as conversion, AOV, LTVetc as well as any other relevant areas.

Requirements - Qualifications

• 3+ years previous experience in paid media, e-commerce, digital marketing
• Highly competent with mix of paid channels including Google and Facebook
• Experience running paid ads for a DTC brand
• Experience with other platforms such as TikTok and YouTube would be beneficialExperience within a start-up environment would be beneficial
• Interest in the health, wellness and nutrition space would be beneficial

Requirements - Skills & Personal

• A healthy mix of analytical skills and creative ideation.
• Keen to play a leading role in a small, growing team.
• Excellent verbal and written communication skills.
• An ambitious individual who is driven to achieve successful results. Excellent people skills, working closely with people at all levels
• Pays close attention to detail - good with numbers, reporting and forecasting Ability to work independently and as part of a team

Location: Manchester (4 days in office, 1 day work from home)Salary: £35,000 - £40,000 per annum plus extensive benefitsBenefits

• Guaranteed minimum 5% salary increase year on year
• 28 days holiday plus bank holidays!
• Flexible working hours
• Early Friday finish
• Close to Manchester City Centre
• Free Breakfast provided
• Fast growing company
• Free on-site parking
• Time within working week for learning and development
• Quarterly access to free CBT session

Keyskills :
EcommercePPCRetailSocial MediaPaid Search Campaigns