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Digital Marketing Executive

Morson Human Resources Limited
Job LocationSalford
EducationNot Mentioned
Salary£20,000 - £25,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Digital Marketing ExecutiveMorson International Salary up to £25,000 (Dependent upon experience) With a unique 50-year heritage of innovative recruitment Morson are a diverse group with an outstanding reputation for delivering consultancy, design, technology, training and people solutions around the world. With revenues of almost £1bn, and offices across the world, we place people into employment with some of the worlds biggest brands.Even as a business of true scale, we keep it personal and consistently go the extra mile. As a family, we celebrate the good times together and we look after each other. We are technical innovators with people at our heart. Placing processes and technology around our people to deliver smarter solutions, better experiences and successful outcomes. We are ambitious for you and we care.We have an exciting opportunity for a Digital Marketing Executive to join our award-winning Marketing team in Manchester.The successful individual will have the opportunity to shape a highly influential role within our business, responsible for promoting and optimising our Groups digital footprint across multiple channels and leading our digital marketing strategy to drive growth in the tech market. They will work strategically with the Head of Marketing, external agencies and stakeholders of all levels, demonstrating creative flair and entrepreneurial, innovative spirit.Our marketing team are highly innovative and are looking for a proactive individual, with the drive to explore and bring to life new ideas. We are looking for someone with the appetite to really make a difference. This role gives opportunity to work across our Group of 6 brands, giving you a real depth and breadth of experience.Typical duties include:

  • Working with the head of marketing to design and deliver the digital strategy
  • Be responsible for the maintenance and optimisation of our Group websites including writing SEO content for our Group websites
  • Owning the candidate and client inbound marketing strategy in the tech space - responsible for content, retargeting and maintaining and optimising our email strategy
  • Working alongside the head of marketing to take client briefs and create microsites for clients.
  • Using Google Analytics to track campaign performance, recognising opportunities for optimisation.
  • Working with the head of marketing to strategize ways to enhance domain authority and drive traffic to our websites
  • Working with stakeholders of all levels on B2B and B2C campaigns using organic and paid techniques to drive traffic and engagement
    • Key skills/experience
  • Previous experience of a digital role is essential, preferably in the tech/digital market
  • Experience of executing lead generation email campaigns and retargeting
  • Experience of HubSpot (or similar CRM) and inbound marketing is highly advantageous
  • Practical experience of WordPress or other website platform(s).
  • An understanding and experience of keyword strategy, SEO and the ability to write content
  • Experience of using PPC and paid social media advertising
  • Experience with reporting tools such as SEMRush and Google Analytics
  • Highly interpersonal with excellent relationship building and stake holder management skills
  • A fantastic eye for detail
  • Organised and able to manage own workload
  • An eye for design and layout would be advantageous
    • Come from any background, industry or sector, if you have the right attitude, some great experience and a desire to be part of our award-winning team, wed love to hear from you. Commitment and hard work are rewarded with a competitive salary and generous quarterly bonus scheme, 26 days holiday (plus bank holidays), free onsite parking, an employee health and wellbeing programme, and other great benefits. Our company culture is second-to-none, with a real family ethos and focus on looking after every single employee. You can read more about what its like to work for Morson at careers.Morson International is an equal opportunities employer and respects diversity. In order to apply for this role, you must be eligible to live and work in the UK.The Morson Group is signed up to the Jobcentre employment services Disability Confident Scheme. This means that any applicant considering themselves to have a disability and who meet the essential criteria for the job (see person specification) will be guaranteed an interview.We are actively seeking to increase the diversity of our workforce to reflect the local community.Due to the number of applications we receive, its not always possible to contact unsuccessful applicants. Unless you hear from us within 14 days of your application, please assume that you have been unsuccessful on this occasion.

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