Senior PR Executive

Job Description

Job Description About the opportunityAs a Digital Account Manager/PPC Specialist, you will join the team to expand and strengthen digital marketing and paid search services. This is a hands-on role and will suit those individuals keen to roll their sleeves up and support the company’s growth.As well as preparing strategies that maximise results, you will also be responsible for managing client budgets and overseeing the production of reports.You will thrive in a fast-paced, client-facing role that requires you to identify as well as react quickly to opportunities, take advantage of new trends and most importantly, deliver clear ROI on PPC spend for multiple client accounts.This is a fantastic opportunity for a driven individual who wishes to advance their career in the digital arena.Benefits

• 25 days holiday a year plus bank holidays and two mental health days
• Pension contributions
• Social events
• Healthcare top up which includes - £180 for dental cover, £180 for optical cover, £500 for therapy treatments (physiotherapy, acupuncture, chiropractic, homeopathy, osteopathy), £75 for chiropody treatments and much more for you and your children too.
• Discounts on gym memberships and with over 1,000 retailers, restaurants and destinations
• Training and development
• Access to industry courses and qualifications

The primary responsibilities of the role will be:

• Managing Google AdWords, Google Shopping and paid social media accounts.
• Implementing and tracking all paid marketing campaigns.
• Developing and executing social ad campaigns that align with marketing goals.
• Creating and optimising landing pages to improve conversion rates.
• Allocating and managing PPC budgets across several channels, brands, and markets.
• Monitoring website analytics.
• Utilising data extensively to identify areas of improvement and opportunities.
• Conducting campaign experiments, A/B testing, and crafting ad copy.
• Suggesting and implementing fresh strategies for PPC campaigns to enhance outcomes.
• Achieving a positive ROI for the business within the budget.
• Conducting competitor analysis to spot marketing trends and growth prospects.

Your skills

• Minimum of four years’ experience running paid ads campaigns, ideally within an agency environment
• Proven track record in achieving campaign results, namely return on investment/conversions from campaigns
• Experience across Google Ads (Qualified) and paid-for social media advertising
• Experience of Conversion Rate Optimisation (CRO) and ROI tracking for clients’ PPC accounts
• Excellent knowledge of the paid media landscape with a good understanding of digital marketing and the role paid media plays in achieving client objectives.
• Have vast experience using Google Ads, Keyword Planner, Google Analytics, Google Tag Manager, Google Search Console

About you

• Passionate - You’ll be an avid supporter of the team and your clients.
• Ambitious - Looking to help propel client success and success for the agency as a whole.
• Curious - You’ll have a thirst for knowledge and use this curiosity to deliver incredible outcomes.
• Customer-focused - You will be a highly organised person with great attention to detail who thrives on developing and maintaining close relationships with clients.

And finally, a cracking human being. We’re all about people at Strand PR.About Strand PRStrand PR is the no-nonsense PR, communications and marketing agency. Our passion is helping businesses communicate key messages to their target audience in the right way.Whatever our clients’ requirements, we’ve got the skills to deliver results - and our comms toolbox boasts the full package; from tried-and-tested PR techniques to the latest digital marketing innovations.Established in 2012, Strand PR is based just outside Royston in Hertfordshire - within the beautiful grounds of the Cokenach Estate in Barkway.We’re far from just a small, rural agency, though. We’re proud to have worked with businesses of all sizes, from the length and breadth of the UK and around the world, in multiple sectors.Don’t meet every single requirementWe know that sometimes people can be put off applying for a job if they think they can’t tick every box but we realise the perfect candidate’ doesn’t exist. So, if you can do most of what we’re looking for, goahead and apply. You may be just the right candidate for this or other roles!