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Senior Digital Marketing Executive

Job LocationRoyston
EducationNot Mentioned
Salary£25,000 - £31,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

A small and growing family run business are looking for an experienced marketing professional to join them due to ongoing growth. This role will involve you being the sole marketing person for the company, reporting into the leadership team, with scope for future growth into a Marketing Manager role. You will need to be confident managing a broad range of marketing activities and be familiar working in a role that can demonstrate ongoing ROI through marketing strategies and campaigns. This role is primarily digitally focused, however will also involve managing company exhibitions.**Due to the location of this company you must drive and have your own car.**Senior Digital Marketing Executive – Job OverviewThis is a very varied and fast paced role, requiring the individual to have a proven ability to multitask and work well under pressure. Although you will be part of a broader HR team, you will be the main HR Advisor for a set location so must be confident managing your workload independently. Duties will include;

  • Creating eshots and utilising company CRM (Salesforce) and Mailchimp to send them out regularly
  • Making updates to the company website to enhance SEO
  • Creating engaging content that can be used through the full marketing mix
  • Utilising social media for engagement and conversion with key contacts through frequent and effective marketing
  • Written copy – brochures, banners, eshots, blogs, case studies, new product launches
  • New products – organising photoshoots and creating content to market them effectively
  • An ability for design, SEO, content writing etc is an advantage but the company do have external suppliers that can support if required
  • Managing external supplier relationships with SEO, design, brand management and website management companies
  • Full organisation and co-ordination of company exhibitions (approx. x2 per year)
  • Senior Digital Marketing Executive – Required Skills and Experience
  • 2-3 years experience within digital marketing
  • Confident explaining ROI generated from marketing activities
  • Drive to achieve leads to be passed onto sales through innovative marketing techniques
  • Excellent written communication skills
  • Naturally creative – ability to use the Abode creative suite is an advantage but not essential
  • Experience of writing engaging copy
  • Excellent attention to detail and proof reading skills
  • Senior Digital Marketing Executive – Benefits Offered
  • £25,000 - £31,000 dependent on experience
  • Monthly performance related bonus in the region of £200 per month
  • 40 hours per week Monday to Friday
  • 20 days holiday + bank holidays
  • Free lunch
  • Free parking
  • Thank you for your application.Please note Lawrence Dean Recruitment is acting as an employment agency & business

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