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Email & CRM Manager

Job LocationRomford
EducationNot Mentioned
Salary37,000 - 45,000 per annum, negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent,full-timeB

Job Description

Email & CRM Manager - As a member of the multi-award winning travel marketing team for a leading travel brand, youll take the lead on all Email & CRM activity including campaign marketing and customer journey communications. Youll leverage email to helpprovide a personalised, smooth, and enjoyable experience for all customers across various points in the journey. If you have the necessary Email & CRM experience our client is looking for, we would love to hear from you today!What will you be doing

  • Crafting triggered, automated and campaign marketing activity
  • Managing & optimising a CRM strategy to enhance the customer journey
  • Ensuring email marketing campaigns achieve business goals and monthly KPIs
  • Devising and implementing tests to increase all performance metrics
  • Reporting on email marketing performance to the wider team
  • Being responsible for the growth of the email marketing database
  • Working alongside in-house designers & writers to produce compelling content for emails
  • Working alongside other channel marketers and departments to align messaging and maximise customer engagement across the journey.
What experience do I need
  • 4+ years in an email marketing role
  • Hands on experience using an ESP such as Mailchimp or Dot Digital
  • Experience segmenting databases
  • Knowledge of CRM systems
  • Excellent copywriting skills
  • Data driven approach to email marketing
  • Experience monitoring and improving email deliverability metrics
Benefits Include:A competitive basic salary of £37,000 - £45,000, Auto enrolment pension scheme, Holiday concessions for friends and family and much more...Sounds Like youIf so, wed love to hear from you!Important, Please Note: It is unlawful to employ a person in a UK-based role who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation prior to applying.

Keyskills :
CRMEmail MarketingESPMailChimpDot Digital

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