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Footasylum Women Marketing Executive

Footasylum
Job LocationRochdale
EducationNot Mentioned
SalarySalary not specified
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Key Responsibilities:

  • Daily communication with the Womens Buying and Merchandising teams to discuss sales/marketing support/new products etc
  • Brief in creative content for the FAWs social channel and web pages based on new arrivals/current trends/brand mix
  • Work with Brand Marketing to ensure that Womens brand campaigns are in-keeping with our aesthetic and ethos
  • Work with Campaign Marketing when Womens representation is needed in FA Campaigns/Seasonal campaigns - help coordinate product and direction from a FAWs perspective
  • Manage and brief Womens only campaigns to Creative team based on product range and current consumer trends/interests
  • Liaise with Ecom, CRM, Blog, Paid Social etc to guarantee business-wide coverage and support of key womens campaigns/messaging/product promotions
  • Work closely with the Retail team to ensure womens areas in stores are up to date with the latest campaigns
  • Day to day management of Footasylum Womens social channels; including posting content, responding to queries, reaching out for/responding to collaboration requestions, interacting with audience.
  • Influencer sourcing: sourcing influencers fit for the FAWs brand who represent our diverse, sports-fashion obsessed consumer in different regions of the UK.
  • Influencer management: Building and maintaining relationships with influencers and/or their management teams in order to guarantee we receive the best content back from them.
  • Work with Buying team to create a monthly gifting pack for influencers, collating the requests and ensuring all influencers receive their products
    • This is an exciting and rewarding position that works within the award-winning Marketing team. Working alongside the Buying, Merchandising E-commerce and Retail departments you will be responsible for the seamless execution of Footasylum Womens Marketing Campaigns. Skills and experience
  • Confident communicating with multiple departments
  • Organised and able to manage own workload
  • Solid understanding of the womens sports fashion industry and our brand mix
  • Knowledge of the FAWs consumer and their lifestyle/interests
  • Keeps up to date with the consumer and industry as they progress and shift
  • Great understanding of Social Media and how to create content for these platforms
  • Conviction to champion Womens within Footasylum and ensure representation for the department

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