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CRM CX Optimisation Executive

Job LocationRedditch
EducationNot Mentioned
Salary25,000 - 30,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract , full-time

Job Description

Do you have experience of email marketing Are you looking to join a leading retailer and make a meaningful contribution to their teamClient DetailsMy client is a leading retailer based in Worcestershire. They are looking for someone with at least 1 year experience of marketing and experience of using an email marketing platform and campaign management tool.DescriptionKey responsibilities:

  • Assist in the creation of new email communications, working closely with the wider CRM and CX team and working closely with the Digital, Category and Marketing teams.
  • Working closely with the Group Head of CRM, design and build campaigns from initial concept through to execution.
  • Optimise the existing automated operational communication programme and build new automated campaigns to support the programme as and when required.
  • Use latest innovation and technology to create dynamic and highly personalised campaigns efficiently, plus test and learn to ensure campaigns drive the desired results.
  • Use segmentation techniques to select audiences to target emails to the right customers, ensuring that customers receive appropriate levels of contact.
  • Audit data to ensure customer behaviour is being targeted appropriately, inbox deliverability is maximised.
  • Constantly review email performance, at weekly, periodic, and total campaign levels to advise the business on CRM performance and provide fact-based recommendations.
  • Work with the creative agency to ensure emails are optimised for accessibility and they convey messages in an engaging and relevant manner within the brand guidelines.
ProfileThe successful candidate will have the following skills:
  • Good knowledge and hands on experience with Email Service Providers E.g. Cheetah Digital Marketing Suite an advantage.
  • Obsessive attention to detail and takes responsibility for the accuracy of their work.
  • Excellent organisational skills with ability to operate on a wide range of topics and projects at one time.
  • Enjoys working at pace in a fast moving and constantly changing environment.
  • Passion for customer and constantly curious, obsessed with delivering the right message at the right time and with the right content.
  • Productive team member, collaborating effectively with all teams and at all levels of the organisation, who can see how CRM operates within a broader marketing and overall business strategy.
Job Offer
  • A competitive salary up to £30,000
  • Flexible working
  • Chance to join a growing team with excellent career opportunities

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