Senior Insight and Planning Manager

Job Description

Howdens are looking for a natural storyteller to join our Brand and Marketing team as an Insight and Planning Manager. In your role, you will be able to make a real difference in our business direction. We will look to you to translate information anddata into powerful insights, communicating consumer trends, new technologies, and global innovation and what this means to our business. This Insight and Planning Manager role is full-time and permanent with a blend of home and office work based in our Raundsoffice in Northamptonshire. This is a great opportunity for you to play a key role in our expanding brand and marketing team, creating customer demand through world-class brand execution as part of the UKs number-one Trade Kitchen Supplier.What will I be doing as an Insight and Planning Manager

• Identifying and driving forward key insight and research project frameworks with action-orientated outcomes
• Informing and influencing the Brand team as well as the wider business including creating presentations and key reports for Senior Management and Directors.
• Delivering several key research projects, distilling information relating to emerging trends, customers and lifestyles, and wider market context to understand the key future challenges we face as a business
• Managing both Qualitative and Quantitative research
• Developing a clear understanding of our competitors and our market landscape
• Identifying actionable insights and strategies informing and driving decision-making
• Advising, guiding, and informing the team and wider business through the identification of research projects collation and analysis of market data, and assimilation of insights
• Understanding the current and future needs of the small builder and our key customer groups
• Partnering with the design insight function
• Developing the Annual Marketing Plan and Marketing Calendar, and keeping it up to date in a fast-paced environment
• Providing marketing-specific data for campaign reporting, and monitoring the health of our brands
• Ensuring key channel owners are signed up to, and delivering upon the marketing calendar to maintain concise communications

What do I need to qualify for this Insight and Planning Manager role

• Extensive previous marketing experience, preferably in a B2B environment
• Experienced in analysing large numeric data sets and looking for the story hidden within it
• Understanding of market and consumer segmentation and the various market research techniques and how to provide comprehensive analyses and insight based on the results
• Experienced in designing research samples, writing customer-facing questionnaires
• Advanced Microsoft office skills, particularly Excel and PowerPoint
• Experience in market share data analysis, interpreting market reports & competitor information
• Organised with great attention to detail
• A commercial thinker who can interpret commercial needs into marketing activity
• Analytical and highly numerate
• A confident, compelling team member who will inspire trust in others

What we can offer you as an Insight and Planning Manager

• Competitive salary and annual company bonus
• Excellent pension scheme (company contribution of up to 12%)
• 25 days holiday + bank holidays with the option to buy additional days
• Staff Discount
• Subsidised on-site restaurant
• Employee Assistance Programme
• Exceptional Reward and Recognition events

About Howdens:Howdens Joinery is the UKs number one trade kitchen supplier providing thousands of products across kitchens, joinery, and hardware. We have over 800 depots throughout the UK and Europemaking us the first choice for more than 460,000 loyal trade professionals.Last year our sales reached circa 2.1bn, and we have an ambitious growth agenda.There is a strong entrepreneurial ethos and the opportunity to develop within a fast-paced and commercial environment. That, along with a competitive salary, development opportunities, and exciting rewards, are among the reasons why our people enjoy workingfor Howdensand why we have been named one of the 10 Best Big Companies to Work For.How to applyWere building a future where world-class service, innovation, and sustainability are embedded within our DNA. If Howdens sounds like the kind of place where you can build and develop your career, then were keen to hear from you. When you apply, you willneed to attach a CV and Cover Letter, as part of your application.#LI-HG1