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Job Location | Potters Bar |
Education | Not Mentioned |
Salary | Competitive salary |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation. Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues. Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers. Job PurposeThe role holder will manage the planning through to execution for customer and advisory communications. Reporting into the Head of Insight, Data and CRM, the role holder will look to plan and implement focused, strategic marketing campaigns through to delivery.You will be responsible for expanding customer and advisor reach, engagement, product usage and revenue growth. You will work closely with the wider data team and marketing function, to deploy the insight and strategic objectives, recommending ways of deliveringgreater incremental revenue into the business. Whilst Canada Life is in a transformation stage, you will combine strategic, creative and technical CRM skills to shape the future of CRM and drive the business forward. The role holder will define our CRM technical capability, provide expert advice to the wider team on improving campaign effectiveness through smarter data selections, trigger events and multi-contact, multi-channel opportunities. This includes building andmanaging varied and complex data-science selections to translate creative briefs into data and CRM activities. Day to day the work will involve using data and analytics skills to develop campaign data and journey builds whilst helping to shape the future direction of CRM, including leading initially the development of Pardot, alongside strategic input into the developmentof Salesforce and future automation opportunities. The role holder will have two direct reports, supporting delivery of the CRM capability for todays requirements and training an academy role for the future. You will work closely with Account Managers and Marketing teams to deeply understand customer opportunitiesand challenges, and engage them with a mix of education, inspiration and relevant product information. What youll do