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Digital Marketing Specialist

Consult
Job LocationPlymouth
EducationNot Mentioned
Salary30,000 - 35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time Work from home

Job Description

Scope:Consult are working in close partnership with one of the most exciting private providers of Hearcare in the UK; with a realigned business model to help make hearing more accessible to the public, the e-commerce focus is allowing them to enjoy a significantperiod of business growth.Due to the on-going expansion, our client is now looking for a career-motivated Digital Marketing Specialist to join their growing team; this will be a remote working position, within a commutable distance to Saltash, Cornwall, for monthly management meetings.You will be remunerated with a strong financial package, scope for career development and an opportunity to be a part of a thriving Healthcare market- this is a company who have adopted a modern way to deliver Audiology services, globally.Responsibilities:

  • To deliver high quality, cost-effective leads through a continuous process of test and learn
  • Work with external Consultants to implement the in-house lead generation strategy
  • Manage paid social marketing channels and applying best practice techniques to ensure leads are generated in line with company budgets, lead targets and ROI benchmarks
  • Manage all aspects of Facebook Advertising, including coordination of the creation of ad creative, audiences and campaign setup
  • Ongoing optimisation of campaigns with testing of audiences, bid strategies, creative and targeting
  • Manage Native Advertising channels including Outbrain to deliver leads in line with the media plan to generate leads at an acceptable CPL and volume
  • Work with Data Analyst to define reporting requirements for Digital Marketing channels utilising in house BI Tool and CRM (Microsoft PowerBI & Dynamics CRM)
  • Maintain a database (Excel) of planned tests and their results to ensure learnings are documented and that test results are implemented across channels
About You:
  • Minimum 3 years experience in a commercial Digital Marketing position
  • An understanding of Native Advertising Networks (e.g. Outbrain/Taboola) - desirable
  • Experience writing marketing copy for adverts and on page content (e.g. landing pages, articles) - desirable
  • Hands-on experience in the optimisation of PPC and Facebook ads
  • Demonstrable commercial awareness
  • Knowledge of best practice landing page optimisation
  • Numerical and highly analytical - a focus on performance through analysis of data
  • Ability to take direction and take initiative
If youre interested in the above role then please click apply or get in touch to discuss further.Consult will endeavour to contact candidates within 14 days of application. However, if you do not hear back after 2 weeks then please assume on this occasion, unfortunately, you have not been successful.

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