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Digital Marketing Executive

City Group Recruitment Limited
Job LocationPeterborough
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Digital Marketing ExecutiveLocation ; PeterboroughSalary £25000 Summary of RoleOur client has a growing portfolio of client and they are now actively seeking for an enthusiastic and experienced Digital Marketing Executive to join the marketing team.Our award-winning client are a digital marketing agency who specialise in Design, Development and Search Engine Marketing (PPC & SEO).Digital Marketing ExecutiveYou will be responsible for bringing internal and external ideas to life through the implementation of SEO and PPC best practices. This role requires a hands-on approach using technical innovation and creative thinking to deliver thriving, results-drivenSEM campaigns.

  • 31 days annual leave including Bank Holidays
  • An extra day off for your Birthday!
  • Training and support will be provided throughout your career including regular 121s and an annual personal development plan.
Your role will involve managing the online presence for a varied portfolio of clients to support both paid and organic SEM strategies.Digital Marketing Executive
  • Ensure that client performance is at an optimal level to achieve all outlined KPIs.
  • Conduct keyword research to guide content strategy
  • Optimise website and social content, write new web content, landing pages and paid search copy
  • Ensure all outlined roadmaps & strategies are followed and provide recommendations if required
  • Support ongoing client retainers to ensure both protection and growth
  • Highlight, identify, and recommend key results-driven growth opportunities
  • Review and flag potential issues at the earliest point in a clients campaign lifecycle
  • Support with some PPC tasks will be required as part of your duties - PPC experience is desirable but not essential.
  • Launch and optimise PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords)
  • Be involved in keyword selection and audience targeting
  • Monitor budgets and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management/client review
  • Write attractive and concise copy for adverts
  • Keep up to date with AdWords Search and Display PPC and SEM trends
Required Skills
  • E-Commerce experience is beneficial
  • Experience conducting SEM audits and providing strategic recommendations with the teams collaboration.
  • Strong knowledge of G Suite and web audit/analytics tools (e.g. Google Analytics, WebTrends, SEMRush, Screaming Frog, MOZ, Majestic etc.)
  • Knowledge of SEM best practices: trends, search engine algorithms, ranking strategies
  • Strong business writing skills and ability to produce high quality reports
  • The ability to work as part of a team and as an individual
  • Project coordination/management skills and the ability to manage multiple tasks
  • A demonstrable track record of providing ROI through SEM strategy
  • Excellent interpersonal, time management and communication skills.
  • Ability to create/manage backlinks and link-building campaigns
Required Qualifications / Experience
  • 1-2 years experience specialising in SEO *additional PPC experience is desirable but not essential
Please apply to Maria Jarvis City Group Recruitment

Keyskills :
Digital MarketingEmail MarketingSEOSocial Advertisingppc

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