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Brand Manager

CMR Recruitment
Job LocationOrton Southgate
EducationNot Mentioned
Salary35,000 - 45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent,full-timeB

Job Description

Job Title: Brand Manager Location: PeterboroughSalary: £35,000 - £45,000 (depending on experience)Summary of Position:Our client, an innovative Med-Tech business is looking for a Brand Manager to join their growing team. The Brand Manager will be responsible for managing how the brand and/or product and services are promoted across the full marketing mix, online and offline.They will also be directly responsible for measuring and evaluating campaign performances against KPIs.The responsibilities include but are not limited to the following:

  • Support and build on market segmentation and brand positioning
  • Identify, develop and implement quarterly communication plans
  • Researching, writing and developing content strategy and supporting assets
  • Social media channel outputs and timely engagements
  • Website CMS content updates
  • Population and evaluation of marketing metrics report monthly
  • Briefing corporate marketing team where SEO, PPC, CRO, design, video deliverables might be required to support campaign plans and providing content if required
  • Identifying key audience insights and trends to feed communications planning
  • Provide campaign planning between the brand, sales teams and marketing engine room
Skills, Experience & Key Candidate Attributes:
  • Preferable to have a degree (or equivalent) in media/brand/marketing
  • Preferable to have formal brand strategy or C.I.M. qualifications
  • Preferable to have marketing related certifications for Google Analytics, Google Adwords, etc
  • Preferable to have skills/certification in Click Dimensions and/or Microsoft Dynamics
  • Must have min 3-5 years experience of managing brand(s) ideally within a B2B environment
  • A bonus if candidate has experience within the healthcare / medical sectors
  • Happy to work autonomously or as part of a team and can balance creative with analytical
  • Experience in developing both brand and sales campaign initiatives, online, offline, in print
  • Confidence and ability to operate at C-suite level to earn respect and gain buy-in where needed
  • Confident analysing campaign performances to ensure commercial accountability
  • A passion for becoming the go-to ambassador for their respective brand
  • A great quantitative researcher for competitor analysis and market trends
So, if this sounds like you and you want to make a real difference to a growing company, then apply now.

Keyskills :
Brand ManagementDigital MarketingMarketingCampaign PlansContent Strategy

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