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| Job Location | Nuneaton |
| Education | Not Mentioned |
| Salary | 28,000 - 32,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent , full-time |
Its a really exciting time to be at Holland & Barrett. We are investing across all areas of our business with a vision of empowering our customers to live happier, healthier lives. Our mission is to be the leading player in global wellness chosen by millionsas their trusted partner for personalised wellness journeys. To achieve this goal, we are embarking on a radical transformation. We are recruiting top talent in all areas of our business, from Finance to Digital Marketing, from HR to IT, as well as new functionsaround Health and Wellness.The RoleTo be responsible for the execution of the outreach strategy, building a data-led, creative and tactical approach to linkbuilding and measuring its effectiveness. You will find the best ways to utilise existing content, inform and coordinate creation oftailor-made outreachcontent, carry out link intersects to identify key opportunities, perform linkreclamation and build effective relationships with relevant media contacts and internal stakeholders.KEY RESPONSIBILITIES Strong outreach and digital PR experience Input into the creation of the outreach strategy alongside the SEO Manager Responsibility for execution of the outreach strategy Create tactical outreach strategies focused on improving organic performance Create ways of measuring effectiveness of links built and reporting on ROI Inform and coordinate the creation of outreachcontent Work with the wider digital marketing team to amplify content created for other channels as part of a wider SEO strategy Monitor digital PR opportunities such as HARO and Journalist Requests for immediateopportunities and relationshipbuilding Work with key internal stakeholders to utilise PR opportunities, NPD and other trends to capitalise on linkbuildingopportunities Educate the wider eCommerce and Digital Marketing teams on the importance of linkbuilding and share results and successes to this effect Monitor, report on and evaluate the success of outreach alongside wider SEO KPIs e.g. impact on rankingsSKILLS Proficient in creating and pitching ideas to media/journalists Proficient in managing relationships with key stakeholders i.e. internal PR, Regulations etc. Proficient in planning and briefing tactical new content Proficient in analysingcompetitorcontent and links for opportunities Experienced in building media