Corporate Marketing Manager

Job Description

Corporate Marketing Manager - British Gypsum - East LeakeBritish Gypsum are looking to appoint a talented Corporate Marketing Manager to work in this newly created role in their vibrant Marketing department.This is a high profile role with managerial responsibility for a team of 3. The Corporate Marketing Manager will be critical in managing the British Gypsum Corporate brand identity and the successful execution of multiple marketing campaignsacross various platforms.The role will be working for British Gypsum in East Leake,Loughborough. British Gypsum is one of more than 30 exciting Saint-Gobain brands in the UK and they have over 100 years experience in plaster, plasterboard and ceiling solutions, creating innovative products which deliver meaningful customer benefits.British Gypsum are part of Saint-Gobain - Winners of TOP EMPLOYER UK AND GLOBAL six years running! (2016-2021)What will I be doing in the roleThe British Gypsum Corporate Marketing Manager is responsible for bringing our brand Purpose and brand Vision to life, for the strategic planning and then the brand and communications implementation to ensure our brand Purpose and brand Vision resonateswith our target customers, demonstrated through value based measurement.

• Responsible for the preparation of the corporate marketing plan, designing strategic marketing activities to promote the British Gypsum corporate brand to our target customers, differentiating ourselves from our competitors, with measurable value-basedoutcomes.
• Performs and analyses year-round desk-based and primary customer research to ascertain a barometer of the British Gypsum Brand with our target customer types; taking full ownership of our brand health survey, communicating the results and implementing anyimprovement and opportunity areas.
• Responsible for the suite of corporate marketing assets and collateral including corporate brochure, corporate presentation, corporate video etc
• Responsible for the management and development of the British Gypsum Customer Value proposition in partnership with our Lead Marketing Agency.
• Work alongside the Head of Design to align on how the value proposition, brand purpose, brand vision and brand values are brought to life in all visual, design brand communications.
• Line managerial responsibility for a team of 3; providing guidance and support regarding both the practical and theoretical aspects of the Marketing journey.

Is this role right for meFirst and foremost, we always want to recruit talented people that align well with our values and way of working; for this role in particular we are looking for someone with the following skills and experience:

• Experienced in Marketing Campaign Direction, Management, Implementation and Measurement. We would expect to see applications from a heavy communications background, although it is important that you have had exposure to the full marketing mix.
• Good working knowledge of the construction sector, how to market in the construction industry, having an awareness of the regulations & standards applicable to construction products.
• Exposure working with high-profile, Corporate brands
• A Marketing or Business-related degree is essential
• Level 6 CIM qualification
• Proven experience of developing and managing a small marketing team
• A hands-on individual with a positive attitude and the ability to manage multiple stakeholders effectively

This role comes with a competitive salary, car and bonus, plus a range of other benefits that are offered as part of the Saint-Gobain award-winning benefits package.Are British Gypsum and Saint-Gobain an Inclusive employerWere working hard to be, and were keen to hire talented people regardless of their background, abilities, ethnicity, religion, sexual orientation, gender, national origin, taste in music, fashion sense or anything else that makes you, you!We understand that a diverse workplace is not only a more enjoyable place to be, but also facilitates better decision making and innovation. So, whoever you are, and whichever Saint-Gobain business you join, you can be sure of a warm welcome with us.And what about flexibilityThe world of work is changing, and at Saint-Gobain we are open to new ways of working in order to attract talented people to our business. We understand that everyone has different needs and commitments. Therefore, we are very open to discuss any flexiblerequirement or need that you may have for this role (this could be flexible hours, a job share, part time, to name a few). We cant guarantee to meet all requests for flexibility when we are recruiting, but we promise to listen.