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Senior Marketing Manager

Distinct Recruitment
Job LocationNottingham
EducationNot Mentioned
Salary60,000 - 70,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time Work from home

Job Description

This is an opportunity for an experienced B2B Product Marketing Manager to join an organisation which truly makes a difference to the Healthcare Sector and helps to drive efficiencies within the NHS with some game changing products/services. This is a globalbusiness with offices in Nottinghamshire however you will have the autonomy to work 100% remotely as long as you can make yourself available for monthly face to face meetings.Reporting to the Group Head of Marketing, you will lead the marketing activities across the UK & Ireland with significant scope to develop and expand your role across the group and globally. You will be the champion of the Customer Journey, using your creativityand expertise to grab the attention and help influence health service decision makers and senior clinical users.Supporting the sales and product management teams, you will work autonomously to drive measurable product consideration through comprehensive go-to-market activity across a portfolio of Healthcare Software products. You will thrive on distilling, craftingand promoting the life-changing impacts that health tech and innovations have on patients and citizens on a national scale, right across the world.Your key responsibilities will include:

  • Leading the definition and delivery of marketing, communications and go to market programmes end-to-end
  • Prioritising and managing strategic and tactical marketing plans and supporting commercial outcomes
  • Delivering innovative activities to increase new market penetration, launch new products, and supporting customer retention
  • Redefining and testing key messaging and product USPs that are consistent across all channels
  • Developing case studies, thought leadership articles and campaign content
  • Continually amplifying brand awareness, narrative and its equity
  • Managing key delivery partners for collateral and experiences across channels
  • Managing content calendar, monthly, quarterly and annual marketing plans across all channels (digital, social, CRM, events, partners)
  • Leading the social media amplification and strategy in the region
  • Designing and producing sponsorship of trade shows and running virtual events
  • Delivering business critical marketing projects and go to market initiatives on time and within budget
  • Reporting against monthly campaign KPIs, analysing and optimising ROI
This opportunity would suit candidates with a track record of delivering marketing, communications and go to market programmes end-to-end within the software industry (ideally with knowledge of health software, clinical solutions, or informatics).You will possess exceptional written communication skills with the ability to communicate complex products effectively, through all mediums and formats. You will have proven experience in autonomously implementing successful campaigns across email marketing,social media, content management systems and PR / Blogging etc. It would also be helpful if you have a track record of managing key suppliers including design agencies etc.If this sounds like your next challenge, please apply via the link or contact James Robinson for further details. Dont worry if you dont have an up to date CV at this stage, we can tackle that later.Distinct Recruitment Privacy Policy

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